Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Bride Demands Her Bridesmaids Pay for Their Dresses She Bought for the Ceremony
We weren’t expecting a financial shock when my closest friend Emily asked us to be her bridesmaids; instead, we expected a happy day. Karma suddenly stepped in during the drama, putting our friendship to the test and making the wedding one to remember. Excitement was in the air in the bridal suite as Emily, the soon-to-be bride, fluttered around verifying specifics. She distributed exquisite bridesmaid dresses, each one a work of art with delicate lacework and pastel hues.
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We were all thrilled by Emily’s dazzling smile as she saw James at the altar during the lovely outdoor ceremony. Even the pragmatic me started crying at the sincere promises. There was music and laughter throughout the event. Emily revealed something shocking to us at a private moment: she wanted us to pay her back $1,200 for each of the gowns. We hadn’t budgeted for this, which shocked me. A towering wedding cake that had been misordered at fifty kilograms came and caused a ruckus before we could reply. When Emily saw the enormous cake bill, she became anxious. As her bridesmaids, we spoke up and reassured her that genuine friendship isn’t based on financial gain.
We combined our resources to cover the cake, making the incident one to remember. Previous issues vanished as Emily and James danced together for the first time. The day, which was full of chaos and love, gave us insightful lessons about the power of friendship, humility, and giving. Notwithstanding flaws, the event turned into a treasured remembrance of unbreakable ties.
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