Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Farmer Finds Pasture Empty, Sees All 32 Dead Cows In One Big Pile
In Missouri, occasional lightning strikes and thunderclaps are to be expected this time of year.
The area has suffered greatly as a result of recent severe weather and flooding.
Springfield farmer Jared Blackwelder and his wife Misty heard loud crashes on a Saturday morning after feeding the dairy cows, but they didn’t give it much attention.
But when Blackwelder went back to the pasture to gather the cows for the nighttime milking, he saw the terrible scene: his thirty-two dairy cows lying dead on the mulch piled on top of one another.
According to Stan Coday, president of the Wright County Missouri Farm Bureau, “he went out to bring the cows in and that’s when he found them,” CBS News reported.It occurs frequently. It does occur. The sheer quantity of animals impacted was what made this situation the worst.
The local veterinarian who performed the examination informed Coday that lightning was, in fact, the reason behind the cows’ deaths.
The cows might have sought cover under the trees in unison as the storm raged overhead.
Coday stated, “You’re at the mercy of mother nature,” and mentioned that he had lost a cow to lightning a few years prior.
Coday said that although farmers are aware of the possibility, suffering such a loss is extremely tough.
They are not like pets at all. However, I’ve raised every one of the ones I’m milking,” Blackwelder said to the Springfield News-Leader.Because you handle dairy cattle twice a day, they are a little different. It gives you a strong knock.
It’s also a financial debacle.
Blackwelder claimed to have insurance, but the News-Leader said he’s not sure if it will pay for his losses.
He estimates that the worth of each certified organic cow is between $2,000 and $2,500, resulting in a nearly $60,000.
“The majority of producers don’t have insurance,” Coday stated.“You lose everything if you lose a cow.”
In response to inquiries from nearby neighbors, Coday, a breeder of beef cows, would like to make it clear that meat from Blackwelder’s animals could not be recovered.
“Those animals are damaged, and when he found them, they had obviously been there for a few hours,” he remarked.An animal must go through a certain procedure in order to be processed. They wouldn’t have been suitable for ingestion by humans.
Because of Missouri’s gentler climate, Coday also pointed out that the majority of farmers in the state do not own a separate cow barn.
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