Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Recent research has shown that kids need their grandparents more than we realize – Here is why
Recent research has shown that grandparents can have a profound impact on their grandchiIdren’s lives. By spending time with their grandchildren, grandparents can offer valuable support and guidance, especially in today’s complex world.
Grandparents possess a wealth of knowledge and experience, having navigated difficuIt times before, and they know how to handle various situations.
Studies have found that chiIdren who have active grandparents in their lives are generally happier and healthier than those who don’t.
There are many reasons for this, including the fact that grandparents can provide valuable life lessons and share their wisdom with their grandchildren. Additionally, grandparents are often great sources of humor and can bring joy and laughter to their grandchildren’s Iives. They can also be reliable and trustworthy babysitters, which is a great help for new parents.
Studies show kids need their grandparents more than we realize
1. Grandparents foster happiness.
A new study published in The GerontoIogist by Sara Moorman and Jeffrey Stokes confirmed that unity between grandparents and adult grandchildren has a significant impact. Their investigation revealed that higher levels of interpersonaI affinity between these two groups result in reduced depression symptoms for both.
2. Older relatives may provide a sympathetic ear to children.
Grandparents can serve as an additional outlet for children to express their emotions when they are upset with their parents.
While kids may be skilled at finding reasons to cry or complain, a caring grandmother’s ear can make a significant difference. Since children sometimes ignore their parents’ advice, grandparents may be better equipped to provide guidance and feedback that the children will truIy take to heart.
3. They serve as a reminder of our family heritage.
Grandparents are often an important link to our past and family history, which are integral parts of our identity. Through sharing stories of their childhood and our ancestors, they help us gain a deeper understanding of ourseIves and our heritage, creating a stronger sense of connection to our past.
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