Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Thrilling André Rieu Concert Captivates Three-Year-Old Violin Prodigy
André Rieu Presents Emerging Violinist
The Dutch Conductor and His Ensemble
The Johann Strauss Orchestra, one of the biggest private orchestras in the world, is conducted by the well-known Dutch violinist and conductor André Rieu. Awarded the title of “King of the Waltz,” Rieu has sold more than 40 million CDs and DVDs, catapulting classical and waltz music to the forefront of the global music scene. In 2022, his tours will still enthrall audiences throughout the globe by exhibiting the extraordinary musical prowess of both him and his orchestra.
A Master Enters the Stage
André Rieu presented the world to a magnificent young talent in a concert that will never be forgotten in 2004. Akim Camara was featured as a violin prodigy at the age of three. Through tapes that his music teacher shared of Camara’s performances, Rieu was made aware of the tremendous talent of the young student. Rieu was so impressed with Camara’s talent that he invited him to perform at the Limburg Stadion in the Netherlands, and Camara lived up to the hype.
The Formative Years of a Young Violinist
At the age of two, Akim Camara started playing the violin. He expressed a strong desire to learn the violin after being moved by a concert he had seen. Camara’s mother gave her support for his enthusiasm by buying a violin, and she has been committed to playing ever since.
Meet the extraordinary talent of Akim Camara, as presented by André Rieu. See the little prodigy’s captivating performance in the video below, which captured the attention of the audience.
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