Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
I Took an Abandoned Girl from Church on Easter Only to Uncover My MIL’s Deepest Secret — Story of the Day
She was five. Alone. Holding an Easter basket on the church steps. I brought her home against my MIL’s protests. By evening, I realized this child wasn’t a stranger to our family at all.
I don’t like celebrating Easter with my husband’s family.
It’s not the holiday itself — it’s beautiful, bright, full of the smell of yeasty dough and fresh flowers. But celebrating it under my MIL’s sharp gaze feels like sitting on needles in a lace dress.
To her, I’ve always been a little “not right.”
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So when my husband, Dave, suggested going to her place, I made every effort not to grimace. He was drying his hands with a towel, clearly hoping I’d say “yes” without hesitation this time.
“Come on, love. It’ll be nice.”
I sat at the kitchen table with a cup of tea that had long gone cold.
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“You know exactly how it’ll go,” I murmured without looking up.
“She’s trying,” Dave said softly. “She even decorated the terrace with flowers. Says she’s making it just like when I was a kid.”
“Yeah. With the same ‘jokes’ from back then — like how you’re still childless because your wife clearly can’t bake anything more meaningful than a cake.”
Dave let out a slow breath. Silent. Not denying it.
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“She doesn’t know,” he said after a pause.
“And she doesn’t need to. It’s our business. Not hers.”
Dave nodded. But I saw it in his eyes — the weariness. The way he’d grown tired of being the rope in a silent tug-of-war between two women who loved him in different ways.
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I turned to the window. Crocuses had started blooming. Easter was around the corner.
“Fine,” I stood up. “Let’s go. Better her decorated terrace than our walls reminding us of what we don’t have.”
“You sure?”
“No,” I smiled. “But I have a nice dress. It deserves some air.”
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Dave laughed and raised his hands in surrender.
“So are we blessing the Easter basket or just keeping the peace for one day?”
“Don’t get ahead of yourself until I’m actually holding the basket,” I grumbled, pulling on my coat.
An hour later, we were driving down a road sprinkled with fallen blossoms. I had no idea this Easter would be more challenging than I expected.
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***
The morning went surprisingly well. Cynthia greeted us without a single eye roll or poisonous comment.
The Easter service was beautiful.
Light streamed through the stained-glass windows, and I found myself almost relaxed, sitting beside Dave with Cynthia on the other side, clutching her blessed basket like a relic.
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No side-eyes. No sighs. No carefully sharpened remarks. For the first time ever, it felt like a normal holiday. A quiet, uneventful, even… pleasant Easter. At least, that’s what I thought.
When the service ended, we stepped out into the sunlight. I stood near Dave’s mother as she scanned the crowd.
“Where’s David? Still in there?”
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“He’s helping someone with the candles.”
Cynthia muttered something under her breath and headed toward the car. I was about to follow when…
I saw her.
A little girl, no older than five, was sitting alone on the edge of the stone steps. Her Easter basket rested beside her — jelly beans inside, and a chocolate bunny with one ear already bitten off.
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She was Black. Dressed in a white cardigan and yellow dress, her shoes perfectly polished. But her face looked… abandoned.
I walked over slowly and crouched down.
“Hey there. Are you waiting for someone?”
She looked up. Big brown eyes. Calm, but uncertain.
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“My daddy. Mama said he’d be here to get me.”
“You came here alone?”
She shook her head.
“Mom brought me. She said Daddy would come.”
Before I could ask more, I heard a sharp voice behind me.
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“There you are!” Cynthia’s heels clicked against the pavement. “What on earth are you doing? We’re all waiting in the car!”
“This little girl… She’s waiting for her father. Says he’s supposed to meet her here.”
Cynthia gave her a long look, unimpressed. “Oh, come on. You don’t really believe that.”
“She seems sure. Maybe we could check with someone? Or let the priest know?”
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Cynthia rolled her eyes.
“She seems like she walked away from some social worker. You don’t just leave a five-year-old at church with a basket and expect a miracle.”
Then, she narrowed her eyes at me, already sensing where that was going.
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“And don’t even think about getting involved. You’re not bringing some stranger’s child into someone’s clean home on Easter Sunday.”
“She’s not a kitten. She’s a child. Alone. I’m not leaving her here.”
“She’ll be fine!” Cynthia snapped. “Someone will come for her. It’s a church, not a bus stop.”
I looked down. The girl had gone quiet.
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“I’ll take her with us,” I said.
“You will not.” Cynthia’s voice went cold. “This is my house. I decide who walks through my door.”
“Then Dave and I will get a hotel.”
“You’re being ridiculous.”
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I knelt again beside the girl.
“What’s your name, sweetheart?”
“Ava,” she whispered.
“Well, Ava, how about you come with us for a little while? Just until we find your Mom or Dad, okay?”
She nodded.
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Dave appeared just as I was scribbling our address on the back of a church flyer and handing it to the priest. Cynthia stormed toward him.
“Your wife is bringing home strays now!”
Dave looked at me, then at Ava, then at his mother.
“It’s fine,” he said calmly. “She can come with us.”
“She what? David!”
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“She’s a little girl, Mom. It’s Easter.”
Cynthia stared at both of us like we’d lost our minds. But I held Ava’s hand as we walked to the car. And Dave didn’t let go of mine.
I had no idea who that child truly was.
But something deep inside me already knew — that wasn’t random.
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***
Ava followed me through the hallway in tiny socks, carefully stepping on the wooden floor like it might crack beneath her.
The house smelled like Easter bread and tension.
Cynthia hadn’t said a word since we came in. She’d pursed her lips so tight I thought they might disappear entirely.
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Dave, bless him, tried to smooth things over — making tea, chatting about traffic, pretending we hadn’t just brought a mysterious child into his childhood home.
But Ava was… different.
She didn’t whine. Didn’t ask for cartoons. She just sat at the table drawing, focused, quiet. Her tiny fingers gripped a purple crayon like it was the only anchor she had.
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I leaned over.
“That’s beautiful. Who is it?”
She held up the drawing — a man, a woman, and a little girl between them. They were holding hands.
The man had brown hair and green eyes. Just like Dave.
I swallowed hard.
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“You like drawing your mom and dad?”
She nodded.
“Sometimes I dream about them. Together.”
I stood and quietly went to the guest room where we’d placed her backpack. I needed to find her toothbrush. Or clean socks. Or anything — just something to do with my hands.
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I unzipped the side pocket. A photo slipped out. It fluttered to the floor.
I bent down. And froze. It was a printed photo. A young couple, smiling.
The woman — beautiful, dark-skinned, with soft curls around her cheeks. The man — tall, white, with familiar green eyes.
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Familiar face.
Familiar jawline.
Familiar dimple.
My husband!
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“Ava?” I called gently, stepping into the hallway.
She peeked out from the kitchen, chewing on a cookie. I showed her the photo.
“Sweetheart… Who’s this?”
She smiled brightly.
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“That’s my mommy and daddy!”
I tried to return the smile. But my cheeks refused to move.
“Do you know your daddy’s name?”
She paused. “I think… David. I’ve never met him.”
My heart dropped.
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I nodded slowly and turned down the hallway, my fingers trembling around the photo.
Then, the soft creak of a floorboard behind me. A sigh.
Cynthia.
She was already standing there, arms folded, eyes narrowed like she’d been waiting for her cue. I stepped into the living room where Dave sat on the couch, holding out the photo.
“Dave. What is this?”
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My husband looked up. His face went pale. Before he could speak, Cynthia’s voice cut through the air like ice.
“Oh, for God’s sake,” she snapped, striding into the room. “I heard everything. First, you bring home a random child, now you’re accusing my son of being her father? What kind of circus is this?”
Dave stood up.
“Mom. Stop.”
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Cynthia’s eyes burned into mine.
“You’re seriously turning Easter into some twisted drama? What’s next — a baby goat in the guest room?”
Dave didn’t look at her. He took my hand.
“She might be my daughter.”
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***
The house held its breath.
Dave sat on the armrest of the couch, staring at the photo in his hand like it was ticking. Cynthia paced near the fireplace, arms crossed so tightly her knuckles turned white.
Ava was upstairs, drawing. Quiet as a ghost. And just as heavy on our hearts. Then the doorbell rang. We all froze. Cynthia frowned.
“Who could that possibly be?”
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Dave looked at me. I didn’t say anything — just headed toward the door, my palms damp.
When I opened it, I saw her.
A tall woman stood on the porch. Black. Graceful. The wind tugged at her scarf, revealing soft curls and sharp cheekbones. Her eyes were tired.
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It took me only a second to place her. She was the woman from the photo. The one smiling beside Dave in the snapshot, hidden in Ava’s backpack.
The one who hadn’t said a word. Until now.
“Hi,” she said softly. “You must be the one who brought Ava.”
I nodded.
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“I’m Daisy,” she added. “Her mother.”
I stepped aside without speaking. She entered slowly, like someone stepping into a house that once belonged to her in a dream.
Dave stood up the moment he saw her.
“Daisy…?”
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“I got your number from the priest. But I didn’t call. I already knew where to go.”
“You knew we’d be here?”
“I didn’t… not until I saw you this morning. At the church.”
Dave froze.
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“I was walking past with Ava,” she continued. “We were just going to sit outside and listen to the choir. But then Ava saw you. She didn’t know it was you. I did.”
Daisy’s voice trembled, just slightly.
“Ava always asks about you. I didn’t plan anything. But I thought…”
She paused. Looked around the room.
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“I told her to wait for her Dad.”
“You left her?” Cynthia’s voice cut like broken glass.
“I stayed,” Daisy said, turning sharply. “I watched everything. You were one of the last families to leave. I wanted to see what you’d do. Whether you’d ignore her. Whether you’d walk away.”
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Dave looked like he was about to fall.
“You should have told me.”
“I tried. Twice. The first time, I got your voicemail. The second… your mother answered the door. After that, your number stopped working.”
All heads turned to Cynthia. She didn’t flinch. But her mouth was tight.
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“I was protecting you,” she said.
“No,” Daisy replied. “You were protecting yourself. Your image. Your control.”
“I was protecting my son’s future!”
“You stole his present. And his daughter’s.”
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Dave’s face crumbled. He turned to me, searching, as if for balance.
I stepped forward and said quietly, “She’s not trying to break anything, Cynthia. She’s trying to give something back.”
Then we heard the footsteps. Ava appeared at the top of the stairs, holding a piece of paper.
“Mommy?”
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Daisy’s entire face changed. She crouched without thinking.
“Hey, baby.”
Ava ran to her, curling into her arms like she’d been waiting for this hug her whole life. Dave’s voice broke the silence.
“I didn’t know. God, I didn’t know.”
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“You do now,” Daisy answered gently. “And she’s right here.”
Dave looked at me. I reached for his hand.
“She’s your daughter. I’m not going anywhere. But neither is she.”
Cynthia stood still. I turned to her.
“I may never be able to give you a grandchild. But you already have one. Maybe not the one you imagined. But real. Brilliant. Here.”
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Cynthia didn’t answer. But something shifted in her eyes. She looked at Ava, and her shoulders dropped.
“You can stay,” she said hoarsely. “All of you. It’s Easter. And I guess… even the messiest families deserve to be together.”
Ava stepped toward me and unfolded her drawing.
“I made us all. Even Granny Cynthia. Just in case.”
Cynthia blinked. For a second, I thought she might cry. She cleared her throat.
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“That’s… very sweet, dear.”
Ava smiled shyly and returned to Daisy’s side. And I… I just watched them. A man. A woman. A child. A mess. A miracle. A maybe.
Maybe our family didn’t begin the way we hoped. Maybe it was twisted, tangled, and painful.
But it was real. It was ours. And somehow, in the most unexpected way, I’d found someone I didn’t even know I was meant to love.
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