Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Jason Aldean and his wife Brittany shared a passionate kiss while they were at Disneyland with their family.
Country star Jason Aldean and his wife Brittany openly showed their love for each other during a family trip to Disneyland.
They were seen hugging and sharing a passionate kiss while leaning against a wooden rail at the theme park in California.
Jason and Brittany were spotted cozying up as they leaned up against a wooden rail and shared a steamy kiss. (Mega)
Brittany wore a lilac minidress, a silver chain necklace, and sunglasses, while Jason was dressed casually in a gray T-shirt and a baseball cap. They were photographed next to a pole with drinks, which looked like wine and beer, at the base.
In another photo, Jason is hugging Brittany from behind, and she’s smiling happily.
The happy couple went to Disneyland with their two kids, Memphis, 6, and Navy, 5.
The Aldeans often visit Disney theme parks and have shared their family trips on social media before.
In October 2022, Brittany posted on Instagram about the fun her family had at Disney.
She wrote: “We had so much fun at Disney that I couldn’t post everything! We stayed at the Animal Kingdom Lodge, and I highly recommend it.”
She shared their top three rides: Guardians of the Galaxy, Avatar, and Soaring. Brittany loves motion simulators and rides that include scents. She said the trip was full of smiles and happy tears.
The post also featured a slideshow of family photos.
The first picture showed Jason and Brittany holding their kids in front of the Disney castle and an American flag. They were all wearing Disney-themed outfits.
Other photos featured the family posing with Mickey and Minnie Mouse mascots.
Jason was seen hugging his daughter, while Brittany was riding the amusement park attractions with their son.
Jason and Brittany first met when Jason was still married to his ex-wife, Jessica Ussery. He divorced Jessica in March 2013 and started dating Brittany a year later.
They got engaged in September 2014, and Brittany shared on Instagram how happy she was, saying she couldn’t wait to spend her life with Jason and was excited about their future together.
The couple married in Mexico on March 21, 2015.
Jason also has two daughters, Keeley and Kendyl, from his marriage to Jessica.
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