Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Woman Proves That String Bikinis Are Suitable for All Ages, But Some People Are Furious
Elle Anthony, a 53-year-old woman, is on a mission to enhance women’s self-confidence and inspire them to embrace their bodies, regardless of age or shape. In a recent TikTok video, she conveyed a sincere message about body positivity. Nevertheless, some individuals online promptly voiced contrasting opinions.
She radiates confidence.
In her TikTok clip, Elle conveyed to her followers that societal norms dictating who can or cannot wear small swimsuits are irrelevant. She initiated her message by stating that summer is here, and there’s constant discussion about preparing for a summer beach body.
She emphasized the importance of living in the present, highlighting that one’s mindset truly matters, not worries about appearance. She addressed her audience, stating that if you’re prepared to hit the beach without reservations about your appearance in a bathing suit, surf shorts, or swim shorts, you’re all set for your summer beach body.
Choose outfits that bring you joy.
The content creator continued motivating her audience to choose their attire freely, declaring, “Wear that bikini, wear that G-string, wear those short shorts, whatever you’re into. This is your summer.”
Anthony further urged her female followers to embrace freedom and empowerment, advising them to dismiss external pressures associated with aging. She underscored that society imposes criticisms, labels, and standards on us, ones we never sought.
She divided the internet.
This fabulous lady remains steadfast in adhering to this principle, proudly displaying her body in bold clothing and bikinis without compromise. While many of her online followers applaud and support her stance, others hold differing opinions and engage in trolling.
For instance, one person remarked, “[…] no human ever needs to wear a ’G-string’ at the beach. Having confidence doesn’t require you to dress inappropriately. Dress modestly and have fun at the beach.” At the same time, another noted, “No thanks. I have seen enough.”
Someone else explained that what we wear should depend on our shape.
We celebrate the fabulousness of every woman who embraces her comfort in her own skin and confidently displays her beauty. At 74, this remarkable lady exemplifies that it’s never too late to captivate the world with one’s physique. Check this article if you want to find out her story!
Preview photo credit elleanthony52 / TikTok, elleanthony52 / TikTok
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