Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
“There’s not one piece that I didn’t go out and buy or that I can’t tell you a story about.”
Millionaires are Jamie Lee Curtis and her spouse Christopher Guest. However, for the past 30 years, the famous couple has made the decision to reside in the same stunning home.
In December 2022, Jamie Lee Curtis and Christopher Guest celebrated their 38th wedding anniversary. Throughout their marriage, they have resided in the same home. Annie and Ruby, their children, grew up in the beautiful house.
Jamie Lee Curtis is a Hollywood royalty, descended from actor Tony Curtis and actress Janet Leigh. She developed a prosperous acting career by following in their footsteps and starring in beloved films like “Halloween” and “Freaky Friday.”
Curtis has received recognition for her exceptional acting abilities throughout her career. She was previously nominated for a Golden Globe for the sitcom “Anything But Love.” She was raised in Los Angeles, first as an adult and subsequently with her parents.
Curtis is one of the few well-known writers who has won over critics and book lovers in addition to her acting profession. She became well-known for writing children’s books when she released “When I Was Little: A Four-Year-Old’s Memoir of Her Youth” in 1993.
Books that her kids inspired
Actor-Filmmaker Christopher Guest is credited by Curtis with inspiring her two children. The basis for her second novel, “Tell Me Again About The Night I Was Born,” which was released in 1996, came from the adoption of their oldest child, Annie.
She co-wrote the New York Times best-selling book “Today I Feel Silly and Other Moods That Make My Day” two years later. She wrote “Is There Really a Human Race?” in 2006, drawing inspiration from Ruby, her adoptive daughter.
HER MATERNITY WITH CHRISTIPH GUEST
Since 1984, Curtis and her spouse have been joined in marriage. She has expressed her gratitude to the man countless times, and she is thrilled to spend the rest of her life with him. On their 36th anniversary of marriage, she wrote:
“My hand is in his.” Both then and now. Our children, families, and friends were the connections in our emotional chain, guiding us through both success and failure.
Curtis previously talked candidly about the instant she realized she would marry Guest. The actress made it real when she saw his photo in a Rolling Stone publication in 1984, right before the premiere of “This Is Spinal Tap.”
The actress claimed that she gestured to a picture of Guest sporting a plaid shirt. She pointed at him and informed her companion that she would marry that man even though she had never seen him before.
Curtis decided to take a chance and called Guest’s agent the very following day. If Guest was interested, she asked him to phone her and gave him his number.
Sadly, he never phoned, and she continued living her life and dating other men. She drove to Hugo’s restaurant in West Hollywood after they broke up. She looked up there and noticed Guest three tables away.
She waved back to Guest when he had finished waving. He raised his hand and gave a shrug as he stood up to go. He phoned her the very next day, and they went on their first date a few days later.
After a few months, Guest took a plane to New York City to record “Saturday Night Live” for a whole year. They were totally enamored with one another at the time, and they haven’t looked back.
The 1920s Spanish Colonial Revival house that Curtis entered in 1992 would end up being her first residence. Regarding the interior design of the home, the actress said, “There’s not one piece that I didn’t go out and buy or that I can’t tell you a story about,” acknowledging that at the time she thought she could make any place beautiful.
For Guest, however, it was not. Curtis revealed that he would frequently display disdain in his facial expressions when house hunting. But he was different for this particular property.
He began examining the eucalyptus trees around the house and its terracotta roof tiles before concluding that they ought to buy it. He would subsequently say that the home’s park-like environment had pleased him.
Despite being built in 1929, the house had not been modified when the previous owners moved in. As a result, they enlisted Jan McFarland Cox’s assistance to revitalize the house, which is now light and spacious.
The house is filled with traces of Curtis’s two children. She combined aspects of a more modern zen design with those of an ancient traditional Mediterranean home.
Curtis and Guest’s belief that fusing old and new is an integral part of who they are is reflected in the home. The home serves as an inspiration for the children’s book author to produce works of art.
The couple worked with architect Michael B. Lehrer and his wife Mia on renovations and landscape design while they were renovating the home before moving in. Before remodeling the master bedroom and bathroom, they started on adding bedrooms for their kids.
After remodeling the basement level, Lehrer opened up the kitchen to create a family area—a location that Curtis refers to as “the emotional center of the house.” She asked Cox to design interiors that highlighted the Mediterranean roots of the home.
Curtis and Guest are positive that they have brought happiness into the house. “I think it’s like anything: it’s a work in progress,” a guest once said. This house will continue to exist.
It’s true that Curtis uses wall art, hanging fabric dividers, and kitchen towels to hang inspirational sayings to keep the home lively. Timeless hardwood furnishings that maintain the Mediterranean aesthetic perfectly complement their home’s light and airy ambiance.
Curtis and Guest created a devoted household, but they also shared a profound understanding of what it meant to be “home” with one another. When I pull up and see that you are home, I feel protected, the actress once wrote a song for her husband.
She feels that the song’s words, despite their simplicity, perfectly capture what it means to be in a long marriage. She values the security that comes from knowing her spouse is home and that she is not by herself.
Now that they are empty nesters, Curtis and Guest take solace in their time spent together. Their daughter Ruby changed from her prior identity as Thomas, and their oldest daughter Annie is now married.
At the age of 25, Ruby, the second of Curtis’s two children with Guest, made the decision to transition. With Ruby teaching her to reject the notion that gender is fixed, Curtis is ecstatic for her children.
Ruby married in 2022 in the same manner that Annie is already married. Curtis was pleased to announce that she presided over her daughter’s wedding.
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