Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Luke Bryan Thanks Fans for Support After Losing Voice at National Championship Game
After Luke Bryan, a musician, lost his voice while supporting the Georgia Bulldogs during the National Championship game versus the Alabama Crimson Tide on January 10, his fans came together to offer him their well wishes.
Emotions were running high as Georgia won their first championship in more than 40 years, and the game was fierce. In the midst of the excitement, Luke Bryan ended up losing his voice.
Luke Bryan’s physician has directed him to take vocal rest till further notice in order to promote a quick recovery. In typical Luke Bryan style, the “That’s My Kind of Night” singer is preparing for his next gigs at Crash My Playa in Mexico while taking this time to heal.
Luke and his spouse Caroline laughed at the circumstances and posted a lighthearted picture to social media. Caroline joked that she was driving Luke nuts by talking nonstop while he was mute when she shared a picture of herself appearing to tape Luke’s lips shut. Fans were overwhelmingly supportive of their playful banter, with many of them being able to relate to the situation.
When Chase Chrisley from the reality series “Chrisley Knows Best” got in on the prank, the good times got even better. “Send the tape to my mom, I can tell you she wants it for my dad,” he said in a lighthearted manner. It appears that many people who have gone through similar experiences in the past have found solace in Luke Bryan’s voice loss.’
Even though Luke is currently unable to sing, he is still aggressively promoting his just released “Up” music video. He looks content in the video and asks his followers to offer prayers for his voice while he takes a vocal break. Supporters have shown their steadfast loyalty by posting heartfelt messages saying how excited they are to party with him at Crash My Playa in Cancun.
Luke Bryan’s voice might be muted for the time being, but his passion and commitment to his craft never waver. Let’s all hope he heals quickly so we may enjoy his incredible performances once more.’
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