
Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.

Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”

Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Can You Identify the Thief? Solve This Engaging Puzzle!
Have you ever encountered a brain-teaser that appeared straightforward but turned out to be surprisingly challenging? This engaging puzzle, titled “Who Is the Thief?”, invites you to put your logical reasoning and observational skills to the test. Among the four women in the image, one is the thief. Can you figure out who it is? Let’s delve into the details and uncover the answer.

Look Beyond Appearances
When tackling the “Who Is the Thief?” puzzle, many people are misled by superficial clues. Facial expressions, posture, or gestures might seem significant but often lead to incorrect assumptions. The secret to solving this lies in a practical detail: their footwear. Yes, the type of shoes they are wearing holds the key to identifying the thief.
Decoding the Clues: Analyzing Their Shoes
The Woman on the Far Left
- Footwear: Heeled boots
- Analysis: While these boots are fashionable, they’re impractical for a quick getaway. The distinct clicking sound they make would easily attract attention, making her an unlikely suspect.
The Second Woman
- Footwear: High heels paired with a casual outfit
- Analysis: Although stylish, high heels are not suitable for running or making a fast escape. They would significantly slow her down in any attempt to flee the scene.
The Third Woman
- Footwear: Knee-high boots
- Analysis: These boots exude sophistication but lack the functionality needed for speed. Similar to high heels, they’re not designed for quick movements or agility.
The Woman on the Far Right
- Footwear: Sneakers
- Analysis: Unlike the others, sneakers are lightweight and designed for quick movements. They provide comfort and speed, making them the ideal choice for someone planning a hasty escape. This practical advantage points to her as the most likely thief.

The Verdict
After carefully evaluating the clues, the answer to the puzzle is clear: the woman on the far right, wearing sneakers, is the thief. Her choice of footwear indicates she is prepared for a swift getaway, which aligns perfectly with the behavior of someone attempting to evade capture.
This puzzle is a great reminder to focus on practical details and think critically when solving challenges. Did you manage to identify the thief? Share this puzzle with your friends and see if they can unravel the mystery too!
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