What Men’s Beauty Standards Look Like in Different Countries

The mainstream definition of what an ideal man should look like varies from country to country. Just like women, a lot of men try to follow common beauty trends in order to be seen as more attractive. The cultural difference in what exactly people consider objectively beautiful might come as a surprise.

Bright Side did a fun bit of research about what people consider to be the ideal male beauty standard in many countries around the world. Looking at the most beloved male celebs will tell you about what is considered attractive.

1. United States and Canada

According to People’s magazine, the most attractive men in the US for the past 3 years are Paul Rudd (Ant-Man), Michael B. Jordan (Black Panther), and singer John Legend.

The usual definition of beauty, when it comes to men in the United States and Canada, is having a muscular physique, ruggedness, and golden skin. However, in the past couple of years, especially among the younger generation, an androgynous look has become more desirable.

2. India

According to the poll, the most attractive men in India are actors Shah Rukh Khan (Don 2), Aamir Khan (Like Stars on Earth), and Hrithik Roshan (Zindagi Na Milegi Dobara). Even though Shah Rukh Khan took first place, he actually opened up, saying that he has been called “ugly and unconventional” in the past.

The main beauty standard in India is having a lighter skin tone, which gets promoted a lot on TV. Other than that, Indian standards are pretty close to American: tall, muscular man, who have clear skin and a full head of hair.

3. United Kingdom

According to a 2021 poll, the most attractive man in the UK is Tom Hardy (Inception), and 2022 research suggests that Richard Madden (Game of Thrones) has a huge shot of winning that title.

The research data says that the ideal type of man for British people has an athletic build, brown eyes, short dark-brown hair, and some facial hair. In fact, men with beards are found to be over 60% more attractive than men without them.

4. Philippines

The most attractive men in the Philippines have been noted as Josh Cullen Santos from the boy group SB19 and the actor Alden Richards (Imagine You & Me).

The beauty standard in the Philippines has shifted and instead of looking macho, the men care about their appearance a lot and go for a more beautiful look, so they go to salons to get facials. Other standards include having dark hair, being at least 5’9“, and having a more “mestizo” look, which means being mixed with white.

5. South Korea

While western countries prefer men who are athletically built, South Korea likes more of a skinny, androgynous-looking body (not too skinny, fat, or muscular) for men. Men need to be a little bit soft, with slim facial features, double eyelids, and lighter skin.

Male celebrities in South Korea also do not shy away from using makeup or dyeing their hair, actors dye it black to look more youthful while idols dye it “fun” colors, and it is not considered to be revolutionary like it would be in the US.

6. Mexico

Mexicans go for a more “macho” look, which means being extremely masculine, as opposed to South Korea which prefers a more androgynous look. The list of the most attractive men includes actors Diego Boneta (Luis Miguel) and Ryan Guzman (9-1-1) in the first 2 spots.

7. Germany

According to research, German women prefer their men to be taller, with either black or brown short hair. The largest percent of the respondents said that they would like their man to be muscular, but skinny men took a close second place.

Football player Marco Reus and the actor Thore Schölermann have been named the most attractive men.

8. Italy

In Italy, men being overly masculine does not have much importance in terms of their attractiveness. In fact, a lot of men are into grooming and styling their body hair, and Italian men do not shy away from wearing “girlish” colors, like pink or purple.

The most attractive male celebrities are considered to be Raoul Bova and Giulio Berruti.

9. Australia

Australian male beauty standards are focused on physical size and being muscular. While women perceive their bodies as heavier than ideal, men who follow beauty standards, on the contrary, think they are too skinny. The Hemsworth brothers are considered one of the ideals of Australian beauty.

10. The Netherlands

The Netherlands is considered to be a country that has the tallest people in the world, with the average height of a woman being 5’7″ (around 170 cm), and 6’0″ (around 183 cm) for men. Dutch women seek a male partner that is taller than them.

TV presenter Arie Boomsma and actor Michiel Huisman have been named 2 of the most attractive Dutch men, and their heights match up the beauty standard: Boomsma is 6’5 (around 198 cm), while Peelen is 6’1 (around 185 cm). Notably, both men are also muscular and have facial hair.

Which country’s standards align with your own? Do you think standards are hurtful for people’s self-esteem?

Trace Adkins Reflects on Toby Keith’s Patriotic Legacy, Delivering an Emotional Rendition of ‘American Soldier’

Adkins said, quoting Keith, “Never apologize for being patriotic,” from the platform.

On July 29, 2024, in Nashville, Tennessee, Trace Adkins takes the stage at Bridgestone Arena. Image courtesy of Tibrina Hobson/Getty Images for Universal Music Group

In the two-hour NBC program Toby Keith: American Icon, Trace Adkins paid a moving homage to Toby Keith, recalling their many years of traveling together and the significant influence Keith had via his patriotism.

Adkins was one of the few artists that really know Toby Keith and the man behind the scenes, having been friends with Keith for many years and going on tours with. Adkins paused to remember the poignant message that Keith conveyed at the conclusion of each of his live performances before giving an incredibly emotional and beautiful rendition of “American Solider” in honor of Keith and his dedication to the military.

Trace Adkins performs onstage at Bridgestone Arena on July 29, 2024 in Nashville, Tennessee; Photo by: Tibrina Hobson/Getty Images for Universal Music Group
On July 29, 2024, in Nashville, Tennessee, Trace Adkins takes the stage at Bridgestone Arena. Tibrina Hobson/Getty Images for Universal Music Group took this picture.

“I’ve known Toby for a very long time, and we did a lot of gigs together while on multiple tours together. I seem to recall that at the end of each performance he gave, he would always say, “Never apologize for being patriotic.” Every night, he said that, Adkins noted. And since, my God, he really did believe that, I realized while he was saying it that it was both a challenge to the rest of us and a window into Toby Keith’s personality.

Keith lived what he preached, and Adkins praised him for it. Keith had undertaken 11 USO Tours, performing in front of 256,000 soldiers and military families in 18 nations at over 285 engagements.

“He had a deep-rooted love and respect for the men and women who have served this country.” It was real, authentic, and meaningful. With a rich, baritone voice, he remarked, “I always respected him so much for that.” “Toby is someone I could talk about all night, but for now I’ll just say that I’m glad I got to know him and call him a friend. We miss you, Toby. Thank you.

Trace Adkins performed “American Solider” in a terrifying manner a short while later. On the screen behind him, pictures of Toby Keith and his numerous USO Tours displayed during his performance. Toby Keith: American Icon gave a truly remarkable performance, and it was undoubtedly an emotional time.

Trace Adkins performs onstage at Bridgestone Arena on July 29, 2024 in Nashville, Tennessee; Photo by Jason Kempin/Getty Images for Universal Music Group
On July 29, 2024, in Nashville, Tennessee, Trace Adkins takes the stage at Bridgestone Arena. Image courtesy of Jason Kempin/Getty Images for Universal Music Group

Written by Keith and Chuck Cannon, “American Solider” was published in November 2003. It can be found on the album Hi Shock’n Y’all and has an RIAA Platinum certification.

Among the many famous country musicians that gave their all to pay tribute to the late Toby Keith was Trace Adkins. Priscilla Block, Luke Bryan, Eric Church, Jordan Davis, Scotty Emerick, Brett Favre, Brantley Gilbert, Riley Green, HARDY, Tyler Hubbard, Jamey Johnson, Krystal Keith, Ella Langley, Mac McAnally, Ashley McBryde, Parker McCollum, Leanne Morgan, Darius Rucker, Carrie Underwood, Clay Walker, and Lainey Wilson were among the performers and special guests on the two-hour special.

Trace Adkins performs onstage at Bridgestone Arena on July 29, 2024 in Nashville, Tennessee; Photo by Jason Kempin/Getty Images for Universal Music Group
On July 29, 2024, in Nashville, Tennessee, Trace Adkins takes the stage at Bridgestone Arena. Image courtesy of Jason Kempin/Getty Images for Universal Music Group

The special featured a variety of musical performances that showcased Keith’s amazing songwriting and music, but it also emphasized his kindness and generosity by supporting The Toby Keith Foundation’s OK Kids Korral and Monroe Carell Jr. Children’s Hospital at Vanderbilt. Families from both groups seemed to tell the stories of how they were helped and supported when things were really hard.

NBC broadcast Toby Keith: American Icon on Wednesday, August 28 at 9 p.m. ET/PT. The next day, Peacock will offer the episode for streaming.

On February 5, 2024, the legendary country music performer Toby Keith departed from this life due to stomach cancer. He had an astounding 32 No. 1 hits over his career and sold an astounding 40 million albums.

All artists perform onstage at Bridgestone Arena on July 29, 2024 in Nashville, Tennessee; Photo by: Tibrina Hobson/Getty Images for Universal Music Group
On July 29, 2024, in Nashville, Tennessee, all musicians take the stage at Bridgestone Arena; image courtesy of Tibrina Hobson/Getty Images for Universal Music Group

Given that he has achieved a chart-topping hit for 20 years running, including “How Do You Like Me Now?!,” “Courtesy of the Red, White, & Blue (The Angry American),” “I Love This Bar,” “Beer For My Horses,” and “As Good As I Once Was,” it should come as no surprise that he is considered one of country music’s biggest hitmakers.

In addition to being inducted into the Nashville Songwriters Hall of Fame (after being admitted into the all-genre Songwriters Hall of Fame in 2015), he has been awarded the National Medal of Arts and the prestigious Merle Haggard Spirit Award by the Academy of Country Music.

Toby Keith: American Icon

The Oklahoma native won three BMI Country Songwriter of the Year awards over his career in addition to the BMI Icon Award. In 2006, his popular song “As Good As I Once Was” won BMI’s Country Song of the Year.

To date, Toby Keith’s music has received 100 million terrestrial radio spins and over 10 billion streaming.

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