Jennifer Jensen from Texas celebrated her 30th birthday in New Zealand, immersing herself in nature. She brought a raincoat that soaked through in heavy rain. She recorded a complaint video that unexpectedly went viral. The famous clothing brand had to respond, and they did it in a way that exceeded expectations
“I bought this ‘rain jacket’ a couple days ago,” she started the video, revealing she had purchased the jacket specifically for its supposed waterproof capability, “I’m 100% sure that it’s raining outside, and I’m soaking wet.”
Pausing to showcase the picturesque scenery of New Zealand, she conveyed that her intent wasn’t to seek a refund. Instead, she had a unique request for the brand, “redesign this raincoat to make it waterproof and express deliver it up to the top of Hooker Valley Lake in New Zealand where I will be waiting.”
The complaint video quickly went viral, reaching over 11.6 million views and numerous comments. Audience pointed out the conspicuous silence from the famous clothing brand. However, the brand’s silence was broken with an epic marketing video.
In response, the brand shared a video on their TikTok page, revealing a staff member (skiier Jossi Wells in disguise) retrieving a red jacket from a local store in New Zealend. The video then showcased the employee boarding a helicopter to meet Jensen and deliver her new jacket.
The caption read, “We were busy express delivering Jenn her jacket at the top of the mountain. Thanks for the help, Jossi!” This post garnered over 4 million views and thousands of comments, including a delighted response from Jensen, “You guys definitely came through for me. We’ll give the new jacket a shot on my next rainy day hike,” she expressed.
Jennifer said she doesn’t understand why the first jacket didn’t function properly and wondered if it was just a ’one-time product malfunction’. “I made that short video thinking only my best friend would see it because I didn’t have a lot of followers at the time. I never imaged it would go viral and I didn’t post it expecting it would get any traction,” she said.
“I’m not an influencer and never set out to be one. I was just trying to make an unfortunate situation funny and lighthearted. I’m glad the company reached out to make amends for the customer experience let-down. It was a very fun and unexpected adventure.”
Later, Jennifer shared that she had already tested the new jacket on a rainy day, and it kept her dry for 8 miles.
This video has won the hearts of people worldwide. But even small companies can approach service with passion and pleasantly surprise their customers.
My Brother Kept Insulting My Husband for Being “Just an Electrician”, I Wanted to Teach Him a Lesson, but Karma Did It Better
Growing up, my brother and I couldn’t be more different. Even though we were born into a family of successful professionals, our personalities and paths diverged. While I ended up marrying a successful electrician, my brother, Jack, never quite shook off his lawyer persona.
Our upbringing was comfortable, thanks to our hardworking parents. Dad ran his own business, and Mom was a brain surgeon. But Jack always had a knack for flaunting his wealth, despite never making the effort to start his own law firm.
In contrast, I preferred a more low-key lifestyle, running my own successful business. My husband, Mark, was the real success story, though. He was not just an electrician but a savvy businessman who had attended business school to turn his skills into a thriving enterprise.
Despite our success, we kept our wealth private and lived modestly. Mark was particularly generous, channeling a significant portion of his income into charity and investments.
Our family dynamics came to a head one day when Jack couldn’t resist bragging about his lavish lifestyle and poking fun at Mark’s profession. It was the final straw for me, but before I could teach him a lesson, karma stepped in.
During a family barbecue, Jack’s beloved Porsche was repossessed, revealing his financial downfall. He had lost his job and was struggling to make ends meet. It was a humbling experience for him, and he realized the value of hard work and humility.
In the end, Mark offered Jack a job at his business, teaching him the value of honest work. Jack accepted the offer, and with time, he transformed into a better person, leaving behind his arrogant ways.
Life has a funny way of teaching us lessons when we least expect it. Jack’s downfall was a wake-up call for him, and with the support of our family, he was able to turn his life around for the better.
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