Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
The world’s strongest boy. He is currently 24 years old
About 15 years ago, Richard Sandrak, who moved from Ukraine to the United States, was called the strongest boy in the world.
Richard started to exercise seriously when he was just a child. And at the age of 8 he could bench-press with more than 30 pounds! At 11 years of age he lifted 53 pounds!
Now he’s 24 years old and it’s hard to call him a jock.
Once he was given the nickname «Little Hercules», he was constantly invited to competitions, TV-shows, commercials, magazines and even movies. That’s why Richard’s family moved to California, so the son could fully realize himself.
Training, nutrition, regime — these points were monitored by the boy’s father — a former world champion in martial arts. Very often the man was criticized for abusing his son and putting a lot of pressure on him.
And when Richard was 11 years old, he called the police when his father assaulted his mother. The man was put in jail for domestic violence.
The boy stopped communicating with his father and no longer recognized him. For a while he was still practicing, but gradually it became less and less.
At the moment Richard says: «I am very proud of my achievements as a child, I am not ashamed of them and I do not try to hide this page of my life from anyone. And he adds: «I just don’t want to live like that anymore.» «They tried to make me look like some kind of abomination of nature.»
Now Richard continues to exercise, but not as fanatically. He runs every morning and also likes skateboarding. By profession, he is a stuntman at the show «Waterworld» in Los Angeles, where he is set on fire at least five times a day, and then he has to dive into the water from a great height.
Once he was asked what he wanted to be, his answer was surprising: «A scientist, doing quantum physics… or an engineer at NASA. Why not»?
Leave a Reply