Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
Doctor explains why you should never kiss a deceased person
Recently, a Moldovan physician gained widespread attention for his unusual yet stern film regarding kissing. Furthermore, it defies expectations.
Dr. Viktor Ivanovik, who has almost 300,000 TikTok subscribers, discusses the health hazards associated with saying goodbye to a loved one who has passed away.
Ivanovik cautions viewers in the video, saying, “Never kiss the deceased!”
He says the body starts to break down about nine hours after death, releasing dangerous microorganisms. According to Ivanovik, kissing the dead could expose you to these microorganisms and cause you to lose your sense of smell.
Online comments have been flowing in response to his video.
Many viewers had never thought about the possible dangers of coming into contact with microorganisms before. Some, though, talked about their own experiences.
“I kissed my father and would do it a million times over,” an emotional spectator said. He’s my dad, so I can lose my sense of taste and smell!”
The advice from Dr. Ivanovik demonstrates the need for a careful balance between cultural customs and health considerations. Unaware of the risks, many people perform these rites as a last gesture of respect and closure for their loved ones.
However, for a lot of people, the ease of saying farewell to a loved one in person exceeds any potential health risks. This opens up a larger discussion about the importance of cultural sensitivity when dealing with these subjects, especially when there are enduring customs at stake.
Ivanovik’s TikTok video has sparked a fresh conversation on social media, urging users to recognize the intensely intimate nature of farewells while simultaneously being aware of the possible hazards.
Dr. Ivanovik has increased awareness of the significance of comprehending health hazards related to everyday habits through his movie, demonstrating that safety and health should never be disregarded, even in times of loss and sadness.
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