Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
“Amazing Grace” performed by 200 bagpipes brings audience to tears
This rendition of “Amazing Grace” demonstrates the wide spectrum of emotions that music may arouse. People can see the light that does exist in this world and find hope again with the assistance of the video we’re sharing below.
A lone singer is the focal point of the opening scene, which features over 200 bagpipers. The quiet passages gradually give way to his solo performance of Amazing Grace, a soft, baritone song. As he sings each song into the reverberating arena, his voice is mesmerizing. Many more said that his last note chilled them to the bone and brought them to tears.
The song was resumed by a lone bagpiper after the singing finished. playing “Amazing Grace” on the bagpipes at the same leisurely tempo as the singer had adopted. Everyone’s attention moved from the vocal performance to this musical interpretation of the well-known hymn, and the spotlight beamed down.
After an enthralling bagpipe version of the song, more than two hundred bagpipers joined in for the song’s second stanza. Viewers were able to observe the pride and stoicism on each performer’s face as the camera panned between several angles of them. The song’s impact was increased by the bagpipes’ incredible volume.
And the show wasn’t finished even after all of this. The baritone voice began to accompany the bagpipes as another verse began, lending vocal accompaniment to the song’s final sections. Performers surrounded each other with brightly lighted torches as they slowly made their way inside. Amazing visual effect as the camera gave an overhanging view of the performers.
Following the performers’ performance, the audience applauded and clapped. With the same grace as when they had entered, the people holding the fiery torches turned around and left the stage. To allow the audience time to process the powerful performance they had just seen, the mood stayed solemn.
With over 1.5 million views and an abundance of positive comments in the comment box, this beloved hymn gives many people courage and faith each time it is sung. It serves as a reminder that despite our differences, solidarity is essential to navigating these unsettling times.
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