Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
Liam Payne dies aged 31 as fans pay tribute to late One Direction star
Reports state that One Direction member Liam Payne passed away at the age of 31.
According to TMZ, the musician passed away on Wednesday after falling from an Argentine hotel balcony.
According to the source, multiple witnesses claimed to have seen the musician fall from his fourth-floor hotel room in Buenos Aires.
Along with Harry Styles, Louis Tomlinson, Niall Horan, and Zayn Malik, Payne was a member of One Direction. He and his ex-girlfriend, singer Cheryl, have a seven-year-old son named Bear.
TMZ revealed that it had acquired pictures of the singer’s body after the fall and released a few close-ups of his eye-catching tattoos.
Witnesses stated that Payne had been “acting erratic in the hotel lobby earlier” and that he had broken his laptop in addition to needing to be carried back to his room when the sad incident happened, which happened just after 5 PM.
During this painful moment, our thoughts are still with his family, friends, and fans.
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