Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
The 5-year-old piano prodigy plays for his 101-year-old grandmother, her last request brings him to tears
Piano prodigy Ryan Wang recently performed an extraordinary private concert for 101-year-old Dorothy Landry, months after he captivated audiences on “The Ellen Show” and graced the stage at Carnegie Hall. This special performance was organized by CBC Music, a Canadian digital music distributor, and featured five-year-old Ryan playing “Variations on an Inner Mongolian Folk Song” exclusively for Landry.
Although Dorothy had been an avid fan of Ryan since he was three years old, her hearing impairment made it difficult for her to fully enjoy his public performances. To address this issue, CBC Music arranged a private concert that gave Dorothy an intimate musical experience.
In a cozy atmosphere, Dorothy sat in her wheelchair while young Ryan performed beside her, clutching a large teddy bear and jumping with excitement. Ryan expressed to “Grandma Dorothy” how much it meant to him to play just for her, and her face beamed with joy at the personal touch of the performance.
Dorothy was keen to show her gratitude by calling Ryan a “very special little human” and sharing her excitement for his future performances. She also invited Ryan to visit her again after his upcoming trip to China and expressed her heartfelt thanks. This heartfelt exchange highlights the profound connections that music can create across generations and borders.
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