March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.
When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.
It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.
Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.
Wendy Lewis, a spokesman for McDonald’s, provided some context.
Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”
Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”
Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”
Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.
Kim Kardashian faces the wrath of an angry crowd during Tom Brady’s roast
Kim Kardashian found herself in the midst of controversy during Tom Brady’s roast, as the audience’s reception turned sour upon her taking the stage. Criticism swiftly followed, with many questioning her presence at the event. One attendee bluntly asked: “What the heck are you doing here?” Despite the roast being a charitable affair, Kardashian’s participation failed to resonate with many attendees, who believed it wasn’t the appropriate venue for her.
The backlash against Kardashian continued as another attendee remarked: “Nobody here cares about you”. Clearly, Kardashian’s appearance became a lightning rod for debate and discontent.
Detractors argued vehemently that she simply didn’t belong there, asserting that her immense fame overshadowed the intended purpose of the event. Nevertheless, Kardashian maintained her composure and attempted to diffuse the tension by poking fun at her own reputation. However, the unease persisted, leaving a lingering atmosphere of discomfort.
The incident didn’t end with the event itself but spilled over into online discussions, with many questioning Kardashian’s involvement in the charity affair. This episode shed light on the intricate challenges that celebrities encounter in public settings, emphasizing the delicate balance between fame and public perception.
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