March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.
When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.
It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.
Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.
Wendy Lewis, a spokesman for McDonald’s, provided some context.
Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”
Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”
Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”
Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.
My daughter and Son In Law shamed me for getting a tattoo at 75. I decided to give them a lesson
It was a sunny morning in New Orleans, and Elis, at 75, decided to do something bold and unexpected. The idea of getting a tattoo had been bubbling in her mind for a while. She wanted to feel young again, to embrace life with a fresh sense of vigor. So, she walked into a tattoo parlor, chose a delicate design that symbolized her resilience and love for life, and got inked. She felt a rush of excitement and satisfaction as she admired the artwork on her arm. This was her statement to the world: age was just a number.
The Unexpected Backlash
Excited to share her new tattoo, Elis invited her family over for a small gathering. She imagined their surprise and hoped for a positive reaction. However, the moment her daughter saw the tattoo, her face twisted in disapproval.“Mom, what on earth were you thinking?” she exclaimed. “At your age, getting a tattoo is not just inappropriate, it’s downright embarrassing. You’re supposed to be a dignified grandmother, not some rebellious teenager. It looks ridiculous, and people will laugh at you.”For Illustrative Purpose OnlyElis felt a pang of hurt, but what followed was even worse. Her son-in-law, whom she had always treated like her own son, burst into uncontrollable laughter. He laughed so hard that he could barely stand, tears streaming down his face.“That’s hilarious, Mom! Seriously, a tattoo at your age?” he managed to say between fits of laughter. Elis’s heart sank. It wasn’t just the words; it was the cruel mockery that hurt the most. She felt humiliated and deeply wounded by their reactions.
Planning the Perfect Payback
Determined not to let their harsh words and laughter define her, Elis decided to turn her pain into power. She recalled how her son-in-law, a man who did nothing but dream of becoming a millionaire while relying on her daughter for everything, had hurt her deeply. This was the final straw. Elis resolved to teach him a lesson he would never forget.Over the next two days, Elis meticulously planned her revenge. She decided to expose her son-in-law’s laziness and lack of ambition in a way that would be both humiliating and eye-opening for him. She reached out to a few of her friends who were skilled in various trades, including one who was an excellent actor.
The Day of Reckoning
Two days later, Elis put her plan into action. She invited her family over again, this time under the pretense of needing help with some household repairs. Her son-in-law, always looking for an excuse to avoid real work, reluctantly agreed to come.When they arrived, they found Elis waiting with a toolbox and a list of chores that needed to be done. She handed the list to her son-in-law, who looked bewildered.“What’s this?” he asked, confused.“I thought you could help out with these tasks,” Elis said sweetly. “After all, you’re always talking about how handy you are.”For Illustrative Purpose OnlyHe glanced at the list, which included tasks like fixing the leaky faucet, repairing a broken fence, and rewiring a lamp. He looked around, realizing there was no way he could do any of these tasks.Just as he was about to protest, Elis’s friend, the actor, arrived dressed as a professional contractor. He introduced himself and began to demonstrate how to tackle each task, making it look easy. The son-in-law watched, flustered and embarrassed, as he fumbled with the tools, unable to keep up.
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