Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
62-year-old Billy Ray Cyrus marries 34-year-old bride Firerose – fans upset by one little detail
Billy Ray Cyrus recently celebrated his wedding to Firerose in an intimate ceremony. This union followed his divorce from Tish Cyrus in 2022, marking the third time they filed for divorce after 28 years of marriage. Following the divorce, Billy Ray Cyrus began dating Firerose, an Australian artist, and the two announced their engagement in November 2022.
Interestingly, Billy Ray and Firerose had crossed paths years ago when Firerose auditioned for a role on “Hannah Montana” 13 years prior. This serendipitous encounter left a lasting impression on Billy Ray, who recalled the moment he first saw her and sensed her star potential. Although she didn’t land the role, Billy Ray introduced her to some producers, which ultimately led to a friendship that would later blossom into a romantic relationship.
Billy Ray and Firerose’s love story developed after his divorce in early 2022. They officially became a couple, and Firerose moved in with him in August 2022. Shortly thereafter, he proposed, and they decided to make their love official through marriage.
Their wedding coincided with Tish Cyrus, Billy Ray’s ex-wife, remarrying in August 2023 to “Prison Break” star Dominic Purcell. Tish’s two children from a previous relationship, Brandi and Trace, were in attendance at her wedding. Billy Ray had adopted Brandi and Trace while he was married to Tish. Billy Ray and Tish also have three children together: Miley Cyrus, Braison, and Noah.
Notably, Noah and Braison were absent from their mother’s wedding. They were seen together on the day of the wedding, posting on Instagram about their outing to Walmart. The choice of their outing on the wedding day raised some eyebrows.
As Billy Ray and Firerose shared pictures from their wedding day on social media, some fans focused on one detail: Billy Ray Cyrus’s hair. Some fans expressed surprise and wondered why he didn’t style his hair differently for the occasion, with comments like, “Could have at least brushed his hair for the occasion” and “He couldn’t comb his hair??” This sparked discussion about his hairstyle choice for the wedding.
Billy Ray Cyrus and Firerose’s wedding marked a significant moment in their relationship, and while the focus may have been on his hair for some, it’s a celebration of love and happiness that they both clearly cherish.
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