Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
A Cat and a Newborn Went Viral for Being Best Friends but People Are Worried, «Please Be Careful»
In the world of pet companionship, dogs often steal the spotlight for their perceived loyalty and affection towards humans, especially babies. Cats, on the other hand, have long been labeled as solitary and indifferent. But a heartening video shared on TikTok challenges this stereotype, showcasing the remarkable bond between a protective feline named Teddy and his human baby brother, William.
A bond that started from day one.
From the moment William entered the household, Teddy, the family cat, embraced him with open paws, assuming the role of a caring and watchful «big brother.» Contrary to expectations, Teddy didn’t display an ounce of jealousy but instead showered the newborn with affection and protection, much to the delight and surprise of his owners.
Capturing these precious moments on camera, William’s parents shared their growing friendship on TikTok, where it quickly gained attention from viewers worldwide. In the videos, Teddy is seen gently interacting with William, ensuring his safety and even playfully engaging with him in his baby seat. It’s evident that Teddy sees William as his own, forming an inseparable bond that transcends species.
One video went viral.
William and Teddy’s TikTok videos are a massive hit, with one in particular reaching almost 12 million views. Witnessing the cat’s tender and affectionate behavior towards the baby brings joy to all who watch their interactions. Whether it’s sleeping next to him, keeping watch over his dreams, or delicately holding him with his paws, the cat’s unwavering commitment to the baby is evident. Refusing to leave his side, the cat seems to intuitively understand the fragility and vulnerability of the little one, embodying a protective presence that touches the hearts of all who witness their bond.
Happy comments flooded in.
The touching videos shared by William’s parents evoke a range of emotions from viewers, with many expressing admiration for Teddy’s unwavering devotion to his baby brother. Comments flooding the videos reflect the universal appeal of their bond, with some jokingly suggesting that William may have become Teddy’s surrogate. «Could anything be more precious?» one user mentioned. Indeed, Teddy’s nurturing instincts and affectionate behavior have earned him the title of a first-rate babysitter in the eyes of his adoring fans.
While others worried about the cat and baby close together.
Some people expressed concerns about allowing pets near newborns. In one of the videos, we can see comments saying «Please be careful.» Allowing cats near babies is a matter of personal choice and depends on various factors, including the temperament of the cat, the health and safety concerns of the baby, and the supervision provided by the parents or caregivers.
While many cats can coexist peacefully with newborns and even develop strong bonds with them, it’s essential to exercise caution and take appropriate precautions to ensure the safety of both the baby and the cat. However, Teddy and William’s interactions challenge preconceived notions about cats’ personalities and showcase the depth of empathy and compassion these creatures are capable of displaying.
As Teddy continues to watch over William, offering comfort and companionship in his own feline way, their story serves as a heartening reminder of the transformative power of love, transcending boundaries of species and age. In a world often divided by differences, the pure and unconditional bond between a cat and a baby provides hope and warmth, reminding us of the inherent goodness that exists within us all.
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