In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
I Paid an Actor to Be My ‘Groom’ at a Fake Wedding to Get Revenge on My Ex, but Then We Had a Dramatic Plot Twist
Staging a fake wedding seemed like the perfect revenge on my cheating ex, but I never expected what happened next. As I walked down the aisle with a hired actor as my groom, little did I know how this elaborate charade would completely change the course of my life.
Jack and I had been together for five years. High school sweethearts. We met in sophomore year when we were paired up for a chemistry project. The irony isn’t lost on me now — our chemistry was undeniable from the start.
Late nights studying turned into stolen kisses in the library stacks. Homecoming dances, prom night, graduation — Jack was by my side through it all.
I thought we were rock solid, destined for forever. We had our whole lives planned out: finish college, get married, buy a house in our hometown, start a family. It was a simple dream, but it was ours. Or so I thought.
Then, six months ago, my world shattered. I found out Jack was cheating on me with Emily, one of my best friends since middle school. The betrayal cut deep on both fronts.
I discovered their affair in the most clichéd way possible — walking in on them at Emily’s apartment when Jack was supposed to be “working late.”
The image of them tangled together in Emily’s bed is seared into my brain. I remember every excruciating detail.
I was devastated and furious. How could they both betray me like that? Jack tried to explain, to apologize, but his words were just noise. Emily cried, saying it “just happened” and she never meant to hurt me. As if that made it better.
After the initial shock and sadness wore off, the real torture began. Jack and Emily started flaunting their relationship all over social media. At first, it was subtle — likes and comments on each other’s posts. Then came the cute couple selfies, shots of romantic date nights and inside jokes in the comments.
How could he move on so quickly while I was still picking up the pieces of my broken heart? I was suffering while Jack was living his best life. Each smile, each loving glance captured on camera felt like a personal attack. Didn’t he feel any guilt? Any remorse for throwing away five years together?
That’s when I hatched my crazy revenge plan: a fake wedding. If Jack wanted to show off his new relationship, I’d show him I could do one better. I’d stage the most picture-perfect wedding and flood social media with photos of my “perfect” new life.
I called my friend Kira, the only one I trusted with this insane scheme. “Hey, you still know that actor guy? Tom, right?”
“Yeah, why?” Kira sounded suspicious.
“I need a favor. A big one.”
I outlined my plan to Kira, expecting her to tell me I was crazy. Instead, after a long pause, she said, “You know what? Let’s do it. Jack deserves to squirm a little.”
Two days later, I was sitting across from Tom in a coffee shop, outlining my ridiculous plan. Tom was everything Jack wasn’t — tall, dark-haired, with an easy smile and a mischievous glint in his eye.
“So let me get this straight,” he said, leaning back in his chair. “You want me to pretend to be your groom at a fake wedding?”
I nodded, feeling a bit ridiculous but still determined. “I know it sounds crazy, but after what Jack did… I need this.”
“I’m in,” Tom interrupted, grinning. “Sounds like fun. Plus, it’ll be great practice for my acting reel.”
Over the next few weeks, I threw myself into wedding planning with a fervor that surprised even me. Every decision was made with social media in mind. How would this look in photos? What would make Jack and Emily the most jealous?
I chose a venue that I knew Jack had always loved — a picturesque barn on the outskirts of town. My dress was a designer knock-off, but in photos, it would look like I’d splurged on the real thing. I even went as far as to hire a professional photographer friend to capture every moment of our “special day.”
“You sure about this?” Kira asked as we picked out flowers. “It’s not too late to back out.”
“Absolutely,” I lied, trying to ignore the knot in my stomach. Was I taking this too far? But then I’d remember Jack and Emily’s latest couples post — a sunset beach pic with the caption “Never been happier” — and my resolve would harden.
The day of the fake wedding arrived, bringing with it a flurry of activity. Hair, makeup, last-minute decorations — it all felt surreal. I stood in front of the mirror, adjusting my veil, when Tom knocked on the door.
“Ready to get fake married?” he grinned, looking dashing in a tailored tux.
I took a deep breath. “As I’ll ever be.”
The ceremony was surprisingly convincing. Tom played his part perfectly, his vows so heartfelt I almost believed them myself. As we exchanged rings and sealed our “union” with a kiss, I couldn’t help but think of Jack. This was supposed to be us, once upon a time.
After the ceremony, we posed for countless photos. Tom’s arm around my waist felt oddly comforting. We laughed and joked between shots, our chemistry apparent even through the lens.
“You’re a natural,” I murmured as we smiled for another shot.
“What can I say? I’m a method actor,” he winked, pulling me close for a staged romantic moment.
The reception was a whirlwind of fake toasts, first dances, and cake cutting. My cheeks hurt from smiling so much, but beneath the act, I felt a genuine lightness I hadn’t experienced in months.
That night, I posted a flurry of wedding photos on social media. “Found my true love,” I captioned one. “New beginnings,” on another. My finger hovered over the post button for a moment before I pressed it decisively. This was it. My grand gesture of moving on.
It didn’t take long for my phone to explode with notifications. Friends congratulating me, family members confused — and then, Jack.
“You couldn’t wait to flaunt your new guy? Pathetic,” his message read.
I smirked, feeling a twisted sense of satisfaction. But as I lay in bed that night, doubt crept in. What had I really accomplished? Was this elaborate charade really going to make me feel better?
The next morning, I met Tom for coffee to debrief. As we talked, I found myself opening up about Jack, the betrayal, and how lost I’d felt these past six months. Tom listened with genuine empathy, offering insights I hadn’t considered.
“You know,” he said, stirring his latte thoughtfully, “sometimes the best revenge is just being happy. Really happy, not this fake Instagram version.”
His words struck a chord. We ended up talking for hours, long after our coffee had gone cold. Tom was funny, kind, and surprisingly easy to talk to. As we said goodbye, I found myself wishing our time together wasn’t just an act.
Over the next few weeks, Tom and I kept in touch. What started as casual meetups to maintain our “newlywed” facade for social media turned into real dates. It felt natural, effortless, nothing like the performance we’d put on for my revenge scheme.
We went hiking, tried new restaurants, spent lazy Sundays binge-watching TV shows. I found myself laughing more and thinking about Jack less. The pain was still there, but it was dulled, overshadowed by this new, unexpected connection.
“So,” Tom said one night over dinner, about two months after our “wedding,” “are we going to talk about how our fake relationship turned into a real one?”
I laughed, feeling a warmth spread through my chest. “I guess we should, huh?”
We decided to give it a shot, for real this time. But our unconventional start didn’t go unnoticed.
“Are you sure about this?” Kira asked when I told her. “It’s not just part of the act?”
“It’s real,” I assured her. “Unexpected, but real.”
Of course, it wasn’t all smooth sailing. When the truth about our fake wedding came out — as secrets inevitably do — we faced backlash from friends and family who felt deceived. Jack even tried to use it as ammunition, painting me as unstable and manipulative.
But Tom stood by me through it all. We weathered the storm together, emerging stronger on the other side. And slowly, people came around, seeing the genuine happiness we’d found in each other.
As I reflected on everything that happened, I couldn’t help but marvel at the journey. What started as a misguided attempt at revenge led me to true love and personal growth I never expected.
I realized that the best revenge wasn’t about making Jack jealous — it was about finding genuine happiness for myself.
Life has a funny way of working out sometimes. And while I wouldn’t recommend staging a fake wedding as a path to happiness, I can’t regret the choices that led me here — to Ryan, to love, and to a future brighter than I ever imagined.
What would you have done? If you enjoyed this story, here’s another one for you about a woman whose best friend refused to believe her husband was cheating on her, so she set up a foolproof trap, unprepared for the explosive consequences.
This work is inspired by real events and people, but it has been fictionalized for creative purposes. Names, characters, and details have been changed to protect privacy and enhance the narrative. Any resemblance to actual persons, living or dead, or actual events is purely coincidental and not intended by the author.
The author and publisher make no claims to the accuracy of events or the portrayal of characters and are not liable for any misinterpretation. This story is provided “as is,” and any opinions expressed are those of the characters and do not reflect the views of the author or publisher.
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