In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
9 Celebs Who Ditched Cosmetic Procedures and Decided to Return to a Natural Look
Many of us find flaws in our looks or want to stop the aging process. In such cases, we might turn to plastic surgery. However, these procedures don’t always guarantee that the results will be to our liking. Some celebrities have faced these problems too, and they’ve admitted to regretting going under the knife, preferring to not repeat the same mistake in the future.
1. Simon Cowell
“There was a stage where I might have gone a bit too far. I saw a picture of me from ’before’ the other day and didn’t recognize it as me, first of all,” the TV personality admitted last year. Since then, Simon Cowell vowed to never use fillers again and is trying to regain his natural looks. Cowell also confessed that he had overdone it with Botox when he tried the procedure, stating that he currently prefers more simple facials.
2. Cameron Diaz
Cameron Diaz is another Hollywood star who had Botox regrets. “It changed my face in such a weird way that I was like, ’No, I don’t want to be like that,’ — I’d rather see my face aging than a face that doesn’t belong to me at all,” the actress said. Since then, Diaz has fully embraced the natural aging process, especially her laugh lines, which, according to her, only prove that she has “smiled her whole life.”
3. Anna Faris
Unsatisfied with her thin lips, Anna Faris turned to fillers to make them look plumper. And although she never went overboard, she came to later regret the procedures, as she couldn’t go back to her original lip shape. On the other hand, the actress doesn’t regret the breast augmentation that she also had around the same time.
4. Jamie Lee Curtis
After constantly being told she had puffy eyes, Jamie Lee Curtis decided to go under the knife and change their look. She’s also tried Botox, but was unsatisfied with the results in both cases. Nowadays, Curtis is a huge advocate of aging gracefully and has famously said, “Why do you want to look 17 when you’re 70? I want to look 70 when I’m 70.”
5. Heidi Montag
Years ago, people were shocked to find out that Heidi Montag underwent 10 procedures in a single day. Because of so many surgeries in a very short period of time, her health also suffered. “I wish I had waited and not made a decision so young because I have long-term health complications,” she admitted years later, adding, “Plastic surgery isn’t something that should be glorified. Take it seriously.”
6. Reid Ewing
Before rising to fame as part of the cast of the successful sitcom, Modern Family, Reid Ewing felt dissatisfied with his looks and thought that changing them would help his career as well. In total, Ewing had 8 cosmetic procedures and later came to regret all of them. “I wish I could go back and undo all the surgeries. Now I can see that I was fine to begin with and didn’t need the surgeries after all.”
7. Jane Fonda
Jane Fonda opened up about getting a facelift, but also added that she’s not proud of it. The actress also decided to never undergo plastic surgery again, scared that she would end up looking “distorted.” Since then, Fonda has preferred to take care of herself in a simpler and more natural manner. “I don’t spend a lot of money on face creams or anything like that, but I stay moisturized, I sleep, I move, I stay out of the sun, and I have good friends who make me laugh,” she said.
8. Bella Hadid
Last year, the supermodel finally cleared up plastic surgery rumors when she admitted to having had a nose job when she was only 14 years old. Hadid confessed that when she was a teenager, she felt very insecure about her looks, and being the younger sister of Gigi Hadid didn’t help that. However, she now thinks she could have learned to love the nose she was born with and regrets changing it.
9. Melissa Gilbert
The Little House on the Prairie star had a breast augmentation and a nose job, as well as some Botox and fillers. But in more recent years, Gilbert decided to remove her breast implants and embrace her natural looks instead. “I had my breast implants removed, and I’m no longer doing fillers or Botox because I’m a 53-year-old woman, and I’m trying to embrace this process of aging,” she said back in 2018.
Have you ever considered plastic surgery? What do you think about these procedures?
Preview photo credit PopularImages / Depositphotos.com, camerondiaz / Instagram
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