In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
Baby once labeled ‘hideous’ grows into a stunning little girl
Every individual is beautiful in their own way, including newborns with their unique features.
In 2018, Angelica entered the world, bringing immense joy to her family. Her delicate facial features and a heart-shaped port-wine stain made her even more special. While her family embraced her beauty, not everyone appreciated the uniqueness of her birthmark.
Angelica’s mother, Marianna Bowering, shared that while their family adored her daughter just as she was, some strangers online felt entitled to make cruel comments about Angelica’s appearance.
“The worst comment I’ve received online was from someone asking if her face had been pressed onto a skillet, essentially saying her face looked grilled,” Marianna told The Mirror.
Marianna also recalled times when Angelica was labeled “hideous” or described as a “defect.” These remarks were deeply hurtful and added to the challenges the family faced. Despite the negativity, they remained determined to shield Angelica from the impact of such cruelty and to help her embrace her unique beauty.
To instill confidence and self-love in her daughter, Marianna took an extraordinary step. Inspired by Vascular Birthmark Awareness Day, which encourages participants to paint a heart on their cheek, she decided to replicate Angelica’s birthmark on her own face using makeup.
“I initially painted a heart as part of my makeup look, but then I thought, why not go all out and recreate Angelica’s port-wine stain?” Marianna shared with The Epoch Times.
However, not all reactions were positive. Remarks suggesting the mark would fade over time or that Angelica could conceal it with makeup as she grew older left Marianna heartbroken. These comments reminded her of society’s rigid standards of beauty and the pressure to conform.
Determined to counter this, Marianna and her family encouraged Angelica to embrace her individuality. On occasion, Marianna would even decorate Angelica’s birthmark with glitter to celebrate its beauty.
“Thankfully, tests have shown Angelica is completely healthy,” Marianna said, acknowledging that children with similar birthmarks can sometimes face health concerns like glaucoma. “We just need regular check-ups to monitor her health, particularly her eyes.”
Angelica is now thriving, surrounded by love and support that teaches her to appreciate her uniqueness. Her story is a reminder that beauty comes in many forms and that self-love is a powerful gift.
Isn’t Angelica a stunning young girl with a story that inspires?
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