In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
This kind 8-year-old paid off his friend’s school lunch debt after he was denied food
Cayden Taipalus, eight years old, is here to restore your confidence in humanity, so do not lose hope if you feel that it has been lost.
This young man decided to take matters into his own hands after noticing that one of his buddies was not receiving a warm breakfast at school.
Specifically, Cayden witnessed his friend receiving a sandwich rather than a hot dinner at Challenger Elementary in Howell, Michigan, one day because there weren’t enough money in his lunch account. His heart was broken, and he felt compelled to change things.
After getting home, Cayden immediately told his mother what he had seen and that it had made him feel a little depressed. His mother, Amber Melke-Peters, concurred that action was necessary to stop incidents like that from happening in the future, so together they devised the concept of creating a fundraising website named “Pay It Forward: No Kid Goes Hungry.”
Cayden asked for donations to cover his friends’ lunch debts from neighbors, relatives, and friends. His endeavor, nevertheless, went beyond financial gain because many were inspired by his narrative as it spread.
In an effort to generate money on his own, he even launched a recycling drive. He then addressed the school’s lunch staff and asked that the money be transferred to the accounts of students who were having financial issues.
More than $41,000 has been raised since Cayden launched his effort, allowing him to feed many underprivileged pupils.
Cayden’s ultimate goal is to ensure that no child misses a school day without a hot meal.
“I am so very proud of my son,” his mother declared in an interview with ABC News. His understanding of this notion at the age of eight is quite remarkable, in my opinion. His heart is made of gold.
What started as a stirring feeling in Cayden’s gut turned into an initiative that might guarantee that many kids have hot lunches.
Many people appreciated him and were motivated to support his initiative.
We think this is a fantastic initiative you choose to work on, and we contributed to it. I’m hoping that your idea has received a nomination for the Make a Difference initiative. Someone wrote, “Cayden, you have really made a difference. You have done an amazing job of helping a lot of kids.” You wouldn’t imagine that children would go hungry in a land of plenty, but in actuality, for a lot of youngsters, the food they consume at school can be their only meal of the day. It breaks my heart. As they say, it takes a village to raise a child, and by doing this, we can contribute to the upbringing of a few children while preserving their dignity.
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