In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
My Neighbors Left a Note That Shattered My Heart — My Granddaughter Discovered It and Gave Them a Learning Experience
The music I played on my piano was my last link to my late husband. But cruel neighbors shattered that joy with a hurtful message on my wall. When my granddaughter found out, she made things right, leaving those entitled neighbors scratching their heads.
“Oh, Jerry, did you love it today, darling?” I asked softly, the last notes of “Clair de Lune” filling my cozy living room as my fingers lifted from the ivory piano keys. My eyes fixed on the framed photo of my late husband, Jerry. His kind eyes seemed to twinkle back at me, just as they had for over fifty years of our marriage…
Willie, my tabby cat, stretched lazily near my feet, purring contentedly. I reached down to scratch behind his ears, feeling the familiar ache in my chest as I carefully lifted Jerry’s photo.
“I miss you so much, darling. It’s been five years, but sometimes… sometimes it feels like yesterday.”
Pressing a gentle kiss to the cool glass, I whispered, “Time for dinner, my love. I’ll play your favorite before bed, okay? ‘Moon River,’ just like always.”
As I set the frame back down, I could almost hear Jerry’s warm chuckle. “You spoil me, Bessie,” he’d say, his eyes crinkling at the corners.
I shuffled towards the kitchen, pausing to look back at the piano, my constant companion these past 72 years.
“What would I do without you?” I murmured, running my hand along its polished surface.
That night, as I lay in bed, I whispered into the darkness, “Goodnight, Jerry. I’ll see you in my dreams.”
The next morning, I was lost in Chopin’s “Nocturne in E-flat major” when a sharp rap on my window startled me. My fingers stumbled, the music cutting off abruptly.
A red-faced man glared at me through the glass. He was my new neighbor.
“Hey, lady!” he shouted, his voice muffled. “Cut out that racket! You’re keeping the whole neighborhood awake with your pathetic plinking!”
I stared at him, shocked. “I… I’m so sorry,” I stammered, even as a small voice in my head protested. It was barely 11 a.m., and none of my other neighbors had ever complained before.
The man stomped away, leaving me trembling. I closed the lid of the piano, my sanctuary suddenly feeling tainted.
The next day, I closed all the windows before sitting down to play. The music felt muffled and constrained, but I hoped it would keep the peace.
I was barely ten minutes into Beethoven’s “Moonlight Sonata” when my doorbell rang insistently. With a heavy heart, I answered it.
A woman with pinched features glared at me. “Listen here, old lady,” she spat. “The grave’s calling, and you’re still banging on that piano? Cut the noise, or I’ll report you to the HOA!”
It was only then that I understood she was my new neighbor’s wife.
I felt like I’d been slapped. “I… I closed all the windows,” I said weakly.
“Well, it’s not enough!” she snapped, turning on her heel. “Quit making noise with your stupid piano!”
I slumped against the door frame, tears welling in my eyes. “Oh, Jerry,” I whispered. “What do I do?”
I could almost hear his voice, gentle but firm. “You play, Bessie. You play your heart out. Don’t stop… for anyone.”
But as I sat at the piano, my fingers hovering over the keys, I couldn’t bring myself to press down.
Days passed, and I tried everything. I taped cardboard over the windows, played only in short bursts, even considered moving the piano to the basement where it might not be heard.
But nothing seemed to satisfy my new neighbors, the Grinches, as I’d started calling them in my head.
The thought of being separated from my cherished instrument, even by a flight of stairs, made my heart ache. This piano wasn’t just an object; it was an extension of my soul, a living connection to Jerry and our life together.
Forgetting about those bothersome neighbors for a moment, I lost myself in the music as I played the piano that night.
The next morning, I stepped outside to tend to my small herb garden. The sight that greeted me stopped me cold.
The cruel words “SHUT UP!” were spray-painted across the wall in angry red letters.
I sank to my knees and wept. “Jerry, I can’t do this anymore.”
That day, for the first time in decades, I didn’t touch my piano.
As night fell, I sat in Jerry’s armchair, clutching his photo. “I’m so sorry, my love. I just don’t have the strength to fight anymore.”
The shrill ring of the telephone startled me from my thoughts. I fumbled for the receiver.
“Hello?”
“Mom? It’s me,” my son Jacob’s warm voice filled the line. “How are you doing?”
I swallowed hard, fighting back tears. “Oh, I’m fine, sweetie. Just a quiet day at home.”
There was a pause. “Mom, you don’t sound fine. Is everything alright?”
I sighed, debating whether to burden him with my troubles. “It’s nothing, really. Just… some issues with the new neighbors.”
“Issues? What kind of issues?”
I found myself spilling everything… the complaints, the threats, the vandalism.
“I don’t know what to do anymore, honey. I feel so… lost.”
“Oh, Mom, why didn’t you tell me sooner? We could have helped.”
“I didn’t want to worry you. You have your own life, your own problems.”
“Mom, you’re never a burden. Never. Your music has brought joy to so many people over the years. Remember all those Christmas parties? The school recitals you played for? You’re not a nuisance… you’re a treasure.”
“Listen, I’m going to call Melissa. She’s closer. Maybe she can come check on you. And we’ll figure this out together, okay?” Jacob finished.
As I hung up the phone, I felt a small flicker of hope. Maybe I wasn’t alone in this after all.
Days crawled by. My piano sat untouched, gathering dust. I felt like a part of me was withering away.
One evening, a loud knock startled me from my melancholy. I opened the door to find my granddaughter Melissa standing there, her face glowing with a warm smile.
“Surprise, Nana!” she exclaimed, enveloping me in a tight hug.
As she pulled back, her eyes widened in horror. “Nana, who did this to your wall?”
I burst into tears, the whole story spilling out between sobs. Melissa’s expression darkened with each word.
“Oh, Nana,” she said softly, leading me to the couch. “How dare they do this to you? Did you report them?”
“I didn’t want to make a fuss. It’s just… it’s been so hard, sweetie. That piano, it’s all I have left of your grandpa.”
Melissa’s eyes filled with tears. “I know, Nana. We’ll fix this, I promise.”
“How?” I asked, feeling hopeless. “They hate my music. They hate me.”
Melissa took my hands in hers, her grip firm and reassuring. “They can shove their hatred up their butts, Nana. They don’t even know you. These entitled brats are about to learn what happens when you mess with the wrong pianist!”
The next day, Melissa was a whirlwind of activity. She made calls, ordered some supplies, and even enlisted the help of some neighbors I’d known for years.
“Nana, we’re going to teach those Grinches a lesson about respect.”
That evening, Melissa set up small speakers around the Grinches’ property, carefully hidden in the boxwood bushes under their windows.
When their car pulled into the driveway, she winked at me. “Show time, Nana!”
As soon as the Grinches disappeared inside, soft piano music began to play from the hidden speakers, barely audible at first. They rushed out, looking confused. Then suddenly, the music changed to a medley of barking dogs and car alarms.
I couldn’t help but giggle as I watched them run around, trying to find the source of the noise.
Melissa grinned triumphantly. “And now, for the grand finale,” she said, pressing a red button on a remote control-like device.
The air was filled with the most ridiculous assortment of fart sounds I’d ever heard. I doubled over with laughter, tears streaming down my face.
“Melissa!” I gasped between giggles. “You’re terrible!”
She hugged me tight. “Nobody messes with my Nana. Besides, a little harmless payback never hurt anyone.”
As we watched the Grinches frantically searching their yard, I was pleased. “Thank you, sweetheart,” I said softly. “For reminding me to stand up for myself.”
The next morning, a crew arrived at my house. To my amazement, they began converting my piano room into a state-of-the-art soundproof studio.
“Now you can play whenever you want, Nana,” Melissa said, squeezing my hand. “No one will ever tell you to stop again.”
As the workers finished up, I sat down at my newly polished piano. My fingers trembled as they touched the keys, but as soon as I began to play, it was like coming home.
The familiar strains of “Moon River” filled the air, and I closed my eyes, feeling Jerry’s presence all around me.
“That’s my girl,” I could almost hear him say. “Play on, Bessie. Play on.”
Melissa danced around the room, a glass of wine in hand. “You rock, Nana!” she cheered. “Grandpa would be so proud.”
As the last notes faded away, I turned to her with tears in my eyes. “Thank you, sweetheart. You’ve given me back my voice.”
“No, Nana,” Melissa said, kneeling beside me. “You’ve always had your voice. I just helped you remember how to use it.”
All too soon, it was time for Melissa to leave. As we stood in the driveway, waiting for her taxi, she handed me the remote control-like device.
“Just in case those Grinches act up again,” she winked. “One press, and it’s fart city. But I don’t think you’ll need it. The whole neighborhood’s got your back now, Nana!”
I hugged her tightly. “I love you so much, Melissa. Thank you for everything.”
“I love you too, Nana. Promise me you’ll keep playing, no matter what anyone says.”
“I promise,” I said, my voice strong and sure.
As I watched the taxi disappear down the street, my phone buzzed. It was a text from my son: “How are you doing, Mom? Melissa told me everything. I’m so proud of you. Love you. ”
I smiled, tears pricking my eyes as I typed back: “I’m doing better than I have in weeks. Thank you for being there for me. I love you too. ”
Turning back to my house, I could have sworn I saw Jerry standing near the piano, arms wide open, beckoning me to play.
I wiped away a stray tear of joy and walked inside, closing the door behind me. The piano was waiting, and this time, nothing would stop me from playing.
As my fingers touched the keys, I felt whole again. The music swelled, filling every corner of my home and my heart. And somewhere, I knew Jerry was listening, smiling, and dancing along.
“This one’s for you, my love,” I whispered, as the melody of our favorite song carried me away. “And for our family, who never gave up on me!”
The notes of “Moon River” floated through the air. As I played, I felt stronger than ever, surrounded by the love of those who mattered most, both here and beyond.
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