In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
All the Women in My Family Showed Up to My Wedding Wearing White — What My Fiancée Did Shocked Me
When my fiancée Jen met my tight-knit, prank-loving family, I warned them not to “test” her like they do with every new woman. But on my wedding day, the women arrived grinning in white dresses, defying my ultimatum! Furious, I moved to kick them out — but Jen grabbed the mic and stunned us all.
I never thought my wedding day would turn into a battlefield, but that’s what happens when you come from a family like mine.
A man sitting with his head in his hands | Source: Midjourney
Don’t get me wrong, I love them. But the women in my family? They’re something else entirely.
Picture this: a swarm of aunts, cousins, my mom, stepmom, stepsister, and my grandmother, all bound together by their shared love of what they called “playful teasing.”
The rest of us called it what it was: bullying wrapped in a family tradition bow.
Growing up, I watched them tear through relationships like tissue paper. My cousin Mike’s first girlfriend lasted exactly one family dinner before she excused himself to the bathroom and climbed out the window.
A window in a bathroom | Source: Pexels
My sister-in-law Kelly spent three months crying after every family gathering before she finally “earned her place.”
Even my dad’s second wife, now my stepmom, had to weather six months of subtle jabs and not-so-subtle critiques before they accepted her.
“It builds character,” my mom always said whenever I complained about their antics. “Besides, everyone goes through it. It’s how we know they’re really family.”
A woman speaking during dinner | Source: Midjourney
“More like how you know they’re broken enough to join the club,” I muttered once, earning myself a month of silent treatment.
Their favorite sport? “Testing” any new woman who dared to enter our family circle. They’d pick apart everything from her clothes to her career choices until she either broke down or proved herself worthy.
Then, like some twisted initiation ritual, the victim would usually join their ranks, ready to torment the next newcomer.
Women hugging at a family gathering | Source: Pexels
When I met Jen, I knew she was different. Smart, confident, and kind in a way that made you feel seen.
I also knew my family would eat her alive if given the chance. So when I introduced her, I laid down the law.
“No harassment,” I told them firmly at our first family dinner together. “I mean it. Jen’s off limits.”
They smiled and nodded, all innocent faces and promises. I should have known better.
Women seated at a dinner table | Source: Midjourney
Two weeks later, my cousin Ben showed me the comments they’d left on Jen’s Facebook page. They’d been roasting Jen behind my back, picking apart everything from her “basic” career in marketing to her “try-hard” volunteer work at the animal shelter.
I saw red.
“Delete every last one of those comments on Jen’s Facebook!” I demanded in our family group chat. “Apologize to Jen or none of you are coming to the wedding. Not even Mom! I’m not kidding.”
An angry man typing on his phone | Source: Midjourney
The messages flooded in immediately.
“Oh, come on! We’re just having fun!”
“Don’t be so sensitive.”
“She needs to learn to take a joke.”
“This is how we welcome people into the family. You know that!”
I stood my ground. Eventually, they gave in and apologized, though their words dripped with insincerity. I thought that would be the end of it.
I was wrong.
A thoughtful man staring out a window | Source: Midjourney
Three days before the wedding, my brother Jake called me.
“Listen,” he said, his voice tense. “You need to know something. They’re planning to all wear white to the wedding. They’re calling it a ‘harmless prank’ to test if Jen’s ‘worthy’ of being part of the family.”
My stomach dropped. “Are you serious?”
A concerned-looking man speaking on his cell phone | Source: Midjourney
“Dead serious. Mom’s leading the charge. They’ve got a group chat going and everything. They’ve been shopping together, coordinating their outfits. It’s like some kind of military operation.”
“Of course it is,” I said, rubbing my temples. “Because why would they let my actual wedding get in the way of their power games?”
I immediately sent out a mass text: “Anyone who shows up in white will be turned away at the door. I don’t care if it’s my own mother. This isn’t a joke or a test. It’s my wedding day.”
A man sending an angry text | Source: Midjourney
The responses were immediate and defensive.
“We’d never do that!”
“How can you accuse us of planning to upstage the bride? Shame on you!”
I didn’t believe them for a minute. The night before the wedding, I barely slept, wondering if they’d actually go through with it. Jen noticed my worry but seemed surprisingly calm about the situation.
“Whatever happens tomorrow,” she said, kissing me goodnight, “we’ve got this.”
A woman in bed smiling confidently | Source: Midjourney
On our wedding day, I stationed myself near the entrance, determined to follow through on my threat. When they arrived as a group, my heart nearly stopped.
Every single one of them, from my 70-year-old grandmother to my teenage cousin, was dressed in white. They walked in like they owned the place, smirking and nudging each other.
“You can’t be serious,” I said, stepping in front of them. “I warned you.”
A stern man standing in a building entrance | Source: Midjourney
My sister-in-law, Kelly, laughed. “It’s just a test! If she can’t handle this, she’s not worthy of being part of our family.”
I felt my face growing hot. “Get out. All of you.”
“Now, honey,” my mom started, but I cut her off.
“I mean it. Leave.”
Before I could say another word, I heard feedback from the microphone.
Close up of a microphone | Source: Pexels
My heart stopped as I turned to see Jen standing there, microphone in hand, looking absolutely radiant in her white wedding dress. The room fell silent.
“Before we get started, I’d like to say a few words. As you can see,” she began, her voice steady and clear, “the entire female side of my new family dressed in white today.”
She paused, letting her words hang in the air as the women continued to smirk. None of us were prepared for what she said next.
A bride speaking into a microphone | Source: Midjourney
“I wanted to thank them for supporting my idea to come in white and standing by me during this joyful, but definitely challenging, moment of entering their family,” Jen continued with a smile. “They said they would consider it an honor to back me up, and for that, I am truly grateful.”
The smirks melted off their faces so fast you’d think they’d been slapped. My mom’s jaw actually dropped. Aunt Susan started sputtering, trying to form words. Cousin Rachel turned an interesting shade of pink.
But Jen wasn’t finished with them yet.
A bride smiling while giving a speech | Source: Midjourney
With a graceful movement, she reached for the outer layer of her dress and removed it, revealing a stunning golden gown underneath that seemed to capture every bit of light in the room.
The gasps were audible. In that moment, she was radiant, powerful, and absolutely in control.
Jen smiled impishly as she beckoned to the women. “Come in, ladies, and take your seats so we can get this show on the road!”
I watched as my family members shifted uncomfortably, looking at each other with uncertainty for the first time in my memory. They’d finally met their match, and they knew it.
A group of women wearing white | Source: Midjourney
The mighty had fallen, and they’d fallen hard.
The rest of the wedding was surprisingly peaceful. My family members kept to themselves, speaking in whispers and throwing occasional glances at Jen.
It was like watching a pride of lionesses that had suddenly encountered something they couldn’t intimidate. They were rattled, and more than a little afraid.
Looking back, I realize that moment changed everything.
A smiling man seated at a table | Source: Midjourney
Jen didn’t just outsmart them; she showed them a different way to be strong. She took their power play and turned it into something elegant and kind. No screaming, no threats, just pure class and intelligence.
I’d always known Jen was remarkable, but watching her handle my family with such grace made me fall in love with her all over again.
I’d been ready to fight my entire family for her, something I never thought I’d be capable of doing. But she showed me there were better ways to handle conflict.
A smug woman wearing a gold gown | Source: Midjourney
These days, family gatherings are different. The women still tease, but the cruel edge is gone. They treat Jen with a respect that borders on reverence, and I’ve noticed they’ve stopped “testing” newcomers altogether.
Sometimes I catch them watching her at family events as if trying to figure out how she did it.
As for me? I couldn’t be prouder of my wife. That day, she didn’t just handle a toxic situation; she transformed it.
A couple dancing at their wedding reception | Source: Midjourney
She showed me that sometimes the best way to fight fire isn’t with more fire, but with something unexpected entirely.
“You know,” Jen told me later that night, “I almost wore the gold dress from the start. But then I thought about how they might feel, all dressed up in their white dresses, thinking they had the upper hand.”
I pulled her close. “You’re something else, you know that?”
A couple slow-dancing at their wedding reception | Source: Midjourney
She smiled that brilliant smile that first made me fall for her. “I know. That’s why you married me.”
And she was right. That’s exactly why I married her.
This work is inspired by real events and people, but it has been fictionalized for creative purposes. Names, characters, and details have been changed to protect privacy and enhance the narrative. Any resemblance to actual persons, living or dead, or actual events is purely coincidental and not intended by the author.
The author and publisher make no claims to the accuracy of events or the portrayal of characters and are not liable for any misinterpretation. This story is provided “as is,” and any opinions expressed are those of the characters and do not reflect the views of the author or publisher.
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