In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
Meghan Markle, 42, Sees Herself as Princess Diana’s ‘Heir’: Royal Expert Explains the Sign
In the realms of royalty and celebrity, few figures have captivated the public imagination as deeply as Princess Diana and Meghan Markle. Now, a royal expert has weighed in on Markle’s mindset.
Since the beginning of her relationship with Prince Harry, Meghan Markle has been heavily scrutinized by the public. Some have compared her to Princess Diana and others have said she could never measure up to her late-mother-in-law.
Princess Diana, a beacon of compassion and a disruptor of the traditional royal protocol, left a legacy of humanitarian work and personal vulnerability that reshaped the British monarchy.
Markle, an American actress turned Duchess of Sussex, has carved her own path, challenging norms and facing intense scrutiny while navigating her role within the same institution.
Recently, Markle, at the age of 42, embarked on a new venture, launching her lifestyle brand, American Riviera Orchard. This move, rich in ambition and personal expression, has reignited conversations about her connection to Diana’s legacy, stirring insights from royal experts and evoking varied reactions from the public.
American Riviera Orchard represents Markle’s latest step in crafting a life that merges public influence with private entrepreneurial ambition.
The brand, which will offer an array of homewares products, signifies her commitment to creating a legacy that transcends her royal title.
Notably, the brand’s launch coincided with The Diana Award ceremony, a decision that royal expert Tom Quinn suggests is no mere coincidence.
According to Quinn, Markle sees herself as “Diana’s heir,” a woman who, like her late mother-in-law, faces the media’s glare but strives to leverage her platform for personal and broader societal gain.
However, this alignment with Diana’s legacy has sparked debate, with some viewing it as a respectful nod to the past, while others criticize it as capitalizing on royal connections.
The parallels drawn between Markle and Princess Diana are not new. Prince Harry himself has often highlighted the similarities between the two most influential women in his life.
In their Netflix documentary series, “Harry & Meghan,” Harry emphasized Markle’s compassion, empathy, and warmth, traits he deeply associates with his mother.
This comparison extends beyond personality traits, touching on their shared experiences with media scrutiny and their desire to use their public platforms for advocacy and change.
In an excerpt from the documentary, Prince Harry recalled a night when he and Meghan were staying in a room at Buckingham Palace following a royal engagement.
Although most royal family members were there, including his grandmother, Queen Elizabeth II, the person the media chose to portray on the front page was Markle.
Many royal fans accused Markle of trying to steal the spotlight from other royals, but Prince Harry clarified that the media chose who they put on the front page, not the royals.
Yet, this connection to Diana’s legacy is a double-edged sword, offering both a source of inspiration and a potential point of contention within and outside the royal family.
Critics argue that Markle’s business endeavors, particularly the timing of her brand’s launch, reflect a calculated move to align her image with Diana’s enduring influence.
This perspective suggests a complex navigation of personal ambition and public perception, where every decision is scrutinized for its authenticity and respect for royal traditions.
Yet, supporters see Markle’s actions as a continuation of Diana’s legacy, a way of honoring her memory by embodying the same spirit of independence and social consciousness.
The launch of American Riviera Orchard, therefore, is more than just the introduction of a new brand. It’s a statement of identity and purpose from Markle, a declaration of how she wishes to be seen and remembered.
By aligning her entrepreneurial ventures with Diana’s legacy, Markle is carving a space where her work can be both personally fulfilling and beneficial to others.
However, the path she navigates is fraught with comparisons and expectations, where her every move is seen through the lens of her late mother-in-law’s shadow.
As Markle continues to build her brand and define her public persona, the conversation around her connection to Princess Diana’s legacy is unlikely to wane.
The move to start a business comes at the same time as Markle carving out her identity on hers and her husband’s new website. We previously reported that the pair launched a new website in which Markle altered her publicly-used name.
As Prince Harry and Markle launched the new website, they transitioned from the Sussex Royal URL handle to simply Sussex. Despite stepping back from official royal duties, they continue to use their titles. The website includes a section designed to offer the public more insight into their lives and work.
Notably, Meghan’s page introduces her using only her first name, omitting her family name. This decision reflects a common practice among British Royals, who are frequently referred to by their first names and titles.
Meghan’s narrative on the site includes her upbringing, painting a picture of her journey from a young South California girl to the influential figure she is today. The page also featured her advocacies for women, mental health, gender equality, and family care.
Meghan’s impact and recognition are also highlighted through her inclusion in various world rankings, marking her as a notable figure on the global stage.
Now residing in California as a mother of two, Meghan and Harry have embarked on a new chapter away from their roles as senior members of the British Royal Family.
Their children, Prince Archie and Princess Lilibet, whose names are emblematic of their continued connection to Harry’s heritage, are a significant part of their lives in America.
Following their move, the couple launched the Archewell Foundation and introduced the podcast “Archetypes,” initiatives that underline their ongoing commitment to public service and discourse.
Meghan’s details are available on the Royal Family’s official website, though it offers limited information about her advocacies and activities.
It mentions that she and her husband have stepped back as senior members, stating, “The Duchess will continue to support various charitable causes and organizations that align with her longstanding interests, including the arts, education access, women’s support, and animal welfare.”
Recently, in light of King Charles’ recent cancer diagnosis, Prince Harry returned to London to be by his father’s side. However, Meghan Markle decided to stay in America during this period.
The reasons behind Meghan’s choice to remain in America, while not confirmed were revealed by the King’s former butler, Grant Harrold.
“Meghan made the decision that it was best to stay home with the children, and maybe she feels that this is something Harry has got to do alone,” he said. “It’s his father. She’s aware of the close relationship and probably encouraged him to come over.
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