In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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The fattest girl in the world managed to lose weight. This is how she looks like now
Jessica Leonard from Chicago holds the weight record.
At the age of 7 her weight reached 222 kg.
She could not move on her own and needed the help of her mother, who brought her daughter to such a state.
The classic American version, when an overly loving mother cannot fight the whims and indulges any desire of her daughter.
As a result, the woman simply fed the child unhealthy food.
During the day, Jessica ate foods with a value of 10 thousand calories instead of 1800 (the norm for children of her age).
Moreover, the main diet consisted of fast food: pizza, hamburgers, soda, French fries and other high-calorie food.
The mother of the record-holder in weight also suffered from obesity, though not on such a scale.
The baby overcame the 100-kilogram at the age of 4.
Then the parents began to notice the first health problems of their daughter.
But even this condition of the daughter did not force the mother to become stricter in terms of nutrition.
Thanks to the help of ordinary Americans and doctors, the girl got rid of 140 kilograms.
It took her a year and a half of hard work, diets and ivs.
Now the baby who had the status of the fattest child in the world weighs 80 kg.
Of course, this is above the norm, but still the threat to the child’s life has already passed.
This is not the end of Jessica’s struggle.
She still has to go on diets, exercise.
Also, the girl will have to undergo several operations that will help restore the motor ability of the joints of the legs and get rid of excess skin.
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