Social Media’s Role in Redefining Beauty Standards
Social media has revolutionized nearly every aspect of modern life, and its influence on beauty standards is no exception.
For decades, beauty ideals for women have been narrowly defined. From Marilyn Monroe’s curvaceous figure in the 1950s to the ultra-thin frames of 1990s supermodels, society’s idea of the “perfect” body has shifted over time. However, a consistent theme has been the pressure on women to conform to a singular standard, often dictated by pop culture and advertising.
In contrast, social media has significantly expanded the definition of beauty. Platforms like Instagram, TikTok, and YouTube now feature creators of all sizes, shapes, and ethnicities. This inclusivity is reshaping how people view their bodies, offering representation that goes far beyond the size 0 models traditionally seen in mainstream media.
Plus Size Becomes the New Norm
As American women increasingly embrace body positivity and size inclusivity, research shows that the average body size is also changing.
A study published in the International Journal of Fashion Design, Technology and Education highlights a shift in what is considered “average.” While it was once commonly stated that the average size for American women was 14, the study reveals that the average woman now wears between a misses size 16 and 18, which corresponds to a women’s plus size 20W. Additionally, the average waist size has increased from 34.9 inches to 37.5 inches over the past two decades.
“We hope this information reaches both the industry and consumers,” said Susan Dunn, one of the study’s lead researchers, in an interview with Today. “Understanding these figures can have a profound impact on women’s self-esteem. The apparel industry needs to recognize that these women are here to stay and deserve inclusive clothing options.”
Why Are American Women Getting Larger?
The average size of American women has increased over the past several decades. According to the CDC, the average weight of an American woman is now approximately 170.6 pounds, compared to 140 pounds in the 1960s. Multiple factors contribute to this trend:
- Lifestyle Changes: Sedentary jobs, higher calorie consumption, and an increased reliance on processed foods play significant roles.
- Cultural Shifts: Greater acceptance and celebration of diverse body types have reduced societal pressure to adhere to extreme dieting.
- Genetics and Environment: Genetic predispositions and environmental factors, such as stress and access to healthy foods, also influence body size.
Beyond Appearance: A Health Perspective
While larger body sizes are increasingly celebrated, the medical implications cannot be ignored. Obesity rates have doubled since 1990, according to the World Health Organization. Social media, while fostering inclusivity, has also been criticized for promoting unhealthy lifestyles and sedentary habits that contribute to weight gain.
The Mayo Clinic emphasizes that “obesity isn’t just a cosmetic issue.” It is a medical condition that increases the risk of numerous health complications, including heart disease, diabetes, high blood pressure, high cholesterol, liver disease, sleep apnea, and certain types of cancer.
A New Era of Beauty
True beauty lies in celebrating individuality rather than conforming to a rigid standard. Social media has been instrumental in spreading this message and has the potential to reshape beauty norms in a positive way when used thoughtfully.
What’s your take on social media’s impact on beauty standards? Share your thoughts and pass this article along to gather more perspectives!
CBS Mornings’ Gayle King, 69, makes debut as cover girl for Sports Illustrated Swimsuit issue
Once she decided to go through with the photoshoot she set a few ground rules. She wasn’t going to starve herself and she didn’t want any retouching of her photos, except for “a few dimples on her thighs.”
“My grandmother said to me [when I was little], ‘Mother nature was not as kind to you as she was to other little girls. Maybe you need to start wearing makeup.’ I just never saw myself this way.”
She added, “I know what I look like before I go into hair and makeup, so it’s hard for me to go from that to [the cover]. That’s something I have to process myself.”
King had nothing to worry about.
When she arrived at the photo shoot in Mexico, she said photographer Yu Tsai made her feel like “Beyoncé, Jennifer Lopez, Halle Berry all rolled into one.”
“I felt so comfortable and cared for that I didn’t even have time to feel self-conscious.”
“I never in a million years thought I would be standing here in a bathing suit for Sports Illustrated [Swimsuit], but here I am, which says to me that sometimes people can dream, God can dream, the universe can dream a bigger dream than you can ever think for yourself,” King told Sports
Illustrated. “I would have never thought this was possible. This was nowhere on my bucket list. So I’m thinking maybe it was a dream that I didn’t even know I wanted because now that I’m here, I want it bad.”
Gayle looks amazing! I think it’s wonderful how Sports Illustrated showcases all different ages, body types, and races in their issue. We’re not all the same, and everyone deserves to be represented.
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