Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
A single mom with four kids buys a used car, and the owner tells her to check the trunk when she gets home — and the story Begins .
Desperate for work, Jennifer accepted the job even though it meant traveling to a different city every day. She thanked the HR manager and headed home, where she told her kids she had finally found a job. After spending almost $30 on the cab ride, Jennifer realized she couldn’t afford to commute like that every day. It would be better to have her own car, but she didn’t have the money to buy one. She decided her best option was to buy a used car. She found one but wondered if the owner would agree to sell it for a lower price. “Would you be able to sell this car for $5,000? I’m a single mom with four kids,” she asked.
She explained that it had been hard for her to make money as a single mom of four, and she needed a car to take a job in a nearby city. When the owner heard about her situation, he agreed to sell the car for $5,000. “If you can buy the car by tomorrow, I’ll sell it to you for $5,000,” he said. Jennifer was very grateful for the lower price. She tried to get a loan from the bank to buy the car the next day, but her bad credit caused the loan to be rejected immediately.
Running out of options, Jennifer thought hard about what to do next. She couldn’t move to a new city because her oldest child, Ethan, had just started school near their trailer park. Also, rent in the nearby city was much higher, and she couldn’t take the trailer with her. She really needed a car to get to work and pick up her children from school and daycare. Then she remembered the gold chain necklace her late mother had left her, which had been in the family for generations. Even though it made her sad, Jennifer knew she had to sell it to buy the car and provide for her children.
She took the necklace to a pawnshop and said, “I’m sorry, Mom. I really need to do this right now.” The necklace was valued at $5,500, which made Jennifer happy because it was enough to buy the car and have some money left for daily needs. The next day, she went back to the car dealership and gave the owner, Jeff, an envelope with $5,000. “Thank you for agreeing to sell this to me. You have no idea how much this will help me and my children,” she said.
Jeff smiled and said, “Congratulations on your car. This is a great purchase.” While Jennifer was signing the paperwork, Jeff quietly put something in the trunk of the car. As she was about to drive home, he called out, “By the way, check the trunk when you get home. I left something for your children inside.” Jennifer was so busy commuting to work and taking care of her children that she forgot to check the trunk until she found a note in the glove compartment. The note said, “I hope you and your children like the gift I left in the trunk. May it be of great help to you.”
Curious, Jennifer opened the trunk and was confused at first when she saw only a white envelope. Then she realized it was the same envelope she had used to pay for the car. Inside, she found the $5,000 untouched. Overwhelmed by the man’s kindness, Jennifer drove back to the dealership after work to thank Jeff. He told her, “Life throws challenges at you, and it’s up to you to either overcome them or give in. I’m proud of you for staying strong for your children, and I thought you could use the money more than I could. Just remember to pay it forward.”
Leave a Reply