Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
I Am Just a Straight, Happily Married Guy Who Loves Wearing High Heels and Skirts as My Daily Wardrobe
High heels were first made for men and they started wearing them back in the 10th century, historians say. In our era, some men have gone back to wearing high heels, and heels on men have even worked their way into pop-culture. Recently, a 61-year-old engineer from Germany, Mark Bryan, started wearing high heels with skirts to his office and as his normal everyday outfits. His looks give people a push to ditch stereotypes and to never be afraid to wear whatever they want.
Here at Bright Side, we did love the looks that Mark shows off on his page, and we’d love for you to find out more about this man and his story.
Heels and skirts are more than just fashion attributes for this man.
Mark Bryan, a robotics engineer and a father-of-3, is an ordinary man at first glance. He’s normally busy with his work and family duties. But recently, he’s created a stir on the internet and created a following of about 200,000 on Instagram by sharing his exquisite looks, which are far from the ordinary “dad stuff.”
He started to radically change his wardrobe habits 4 years ago. His daily outfits now consist of red pumps, plaid miniskirts, and suede boots, which Bryan combines with midi and mini pencil skirts. While sharing his daily looks, he speaks out about how his clothing preferences are just as normal as anything else that he does.
His outfits make him feel empowered and more confident.
He prefers skirts to dresses, because, as he says, skirts allow him to combine looks and make them masculine-looking above the waist and neutrally-gendered below the waist. To him, it’s all about clothes having no gender. He said that with ordinary “male” trousers, people don’t really have many options for outfit variety, but with skirts, there are a wide range of colors and styles, and this is what makes him feel good about himself when wearing his outfits.
His wife and kids share his views and mission.
When he first spoke to his children about his outfits, he tried to explain to them that there’s nothing sexual in his way of building up his daily wardrobe and that it’s not about their dad being gay. His daughter is now one of his most devoted fans and she dreams of being able to borrow some pairs of her dad’s shoes.
His wife has always been supportive and she’s even helped him choose his outfits. As he says, his current style is inspired by Meghan Markle’s Rachel.
Mark has quickly learned how to deal with the public response.
He has experienced a lot of harsh comments and negativity about his fashion experiments. However, a lot of men at work and in public places confess that Mark is a normal guy, who’s able to carry on a really manly conversation and who acts masculine. If people start asking him about his sexuality, he always asks them if they’d be this interested in it if he wore pants. Though these questions can make him short-tempered, in the long run, he confesses that people around don’t really care that much about other people’s outfits.
Do you have favorite outfits that you would wear no matter what other people think or say?
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