In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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Man captures glowing figure shining through clouds
For a great number of people, it is a sign.
Regardless of one’s religious affiliation or lack thereof, there are events and relationships in life that give us the feeling that they are a part of something bigger.
It is necessary to avoid doubting the things that happen or the difficulties that may come up on the path in order to have faith in God.
Italian photographer Alfredo Lo Brutto recently shared a shot of a figure he had captured in the sky on social media. The figure had a striking resemblance to the Christ the Redeemer statue in Rio de Janeiro, Brazil. Reaching a height of thirty meters, this magnificent statue is not only the biggest representation of Jesus on the planet but also the highest art deco statue ever created.
Alfredo managed to spark some controversy when he shared the amazing snapshot he had taken over the Tyrrhenian Sea. Some say that the figure is just the clouds with the sun beaming through them, while others think it is divine and a sign from God.
People have expressed different opinions about pictures that have surfaced online before, and this time, there are a sizable number of people on both sides of the debate.
The view enthralled me totally. “I don’t usually post images on social media, but when I took this one, I instantly felt like I wanted other people to see it because it was so beautiful,” Alfredo told Daily Mail. “Since I don’t share many pictures, I don’t share them on social media very often.”
We can all agree that this image is extraordinary because it portrays the beauty of the natural world in which we live, even if you don’t think you can see a picture of Jesus in it.
What position do you occupy? What’s in front of your eyes? Do you believe there may be a connection between this sign and higher powers?
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