In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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‘We Left. As Did LOTS of the Crowd’: Fans Shame Miranda Lambert for Her Behavior at Montana Festival – What Happened?
Miranda Lambert is facing backlash for her behavior at the Montana Festival. On July 14, a video shared by an attendee shows Lambert reprimanding the crowd during her performance, causing many to leave. Wearing a cowboy hat and denim dress, she addressed the audience sternly, saying, “Are we clear?” and pointing out specific individuals.
One attendee noted, “We left. As did LOTS of the crowd,” while another criticized, “This is terrible.” A TikToker remarked, “Respect your fans more. Without them, you’d be some nobody working at Dairy Queen.”
However, some fans defended her. “Honestly she was amazing. We were right up front and loved every second of it,” one concertgoer praised. Another admirer commented, “She is just brutally honest. Something so many of us lack.”
This isn’t the first time Lambert’s actions have upset fans. At a past Las Vegas concert, she stopped performing “Tin Man” to scold women taking selfies, stating, “These girls are worried about their selfie and not listening to the song, and it’s pissed me off a little bit.”
Social media users have mixed feelings, with some calling her behavior “out of line” and others supporting her no-nonsense attitude.
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