In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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The fishing trip my wife took marked the beginning of the end for our marriage
When the trust is broken, nothing can ever be the same.
Mark started raising suspicions when his wife Lisa decided to take solo fishing trips. Somehow, Mark knew that this need to spend time away from him had something to do with their neighbor Sam, who was also an affectionate fisherman.
One day, Lisa posted what seemed like an innocent photo online, but there was something on it that convinced Mark that he had all the right to suspect his wife was involved with Sam.
On the photo, Lisa was proudly holding a branded fishing rod that Mark knew belonged to Sam. When he confronted his wife, she denied having anything to do with their neighbor and claimed she only borrowed the fishing rod, but Mark’s gut told him she wasn’t telling the truth.
He thought long and hard and realized he couldn’t get over the fact that his trust in his wife was completely shaken. He pondered the importance of transparency in a relationship and knew it lacked from his and his wife’s.
Eventually, he decided to file for divorce.
Lisa’s photo marked the beginning of the end of their relationship and became the catalyst for the collapse of their trust.
This story is yet another proof that marital bonds can be broken easily when there are hidden truths between the partners.
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