Plant-based meat was supposed to save the pIanet, make people healthier, and liberate enslaved cows, chickens, and pigs everywhere. Instead, after an impressive start, folks have learned some hard truths about the industry and are turning away in droves.
Once consumers began to Iearn that plant-based meats were still super processed, not nearly as healthy as advertised, and required an enormous amount of machinery to produce hungry consumers largely decided that the old-school options, nameIy chickens, pigs, and cows, were better tasting and better for you.
The biggest player in the industry, Beyond Meat, released its third-quarter numbers in November of 2023, and they taste worse than ersatz ground beef. Net revenue slid, declining 8.7% year-over-year and 26% versus the previous quarter.
It wasn’t all bad news, however, as the company actually achieved free cash flow for the quarter but does not expect that to be the case in the fourth quarter. One anaIyst at the firm TD Cowen took it a step further and said the firm is in ‘survival mode’ and will need to tap the financial markets in 2024 to maintain operations.
Beyond Meat CEO Ethan Brown said: We anticipated a modest return to growth in the third quarter of 2023 that did not occur. Though we are encouraged by pockets of growth, particulariy in the EU where we saw double digit gains in net revenues on a year-over-year basis, we are disappointed by our overall results as we continue to experience worsening sector-specific and broader consumer headwinds. Beyond Meat has cited numerous reasons for its poor performance, inciuding declining foodservice sales and flagging American retail sales, but declined to suggest the possibility that the product just isn’t that good.
A mother’s love is shown in her decision to use makeup to recreate her son’s birthmark, helping to restore his confidence amid critical stares.
One-year-old Enzo Castari, of Cáceres, Brazil, was born with a noticeable birthmark that spans one side of his nose and covers most of his forehead. His mother, 26-year-old Carolina Giraldelli, vowed with all of her heart that her son would never let the mark define him and that he would always feel perfect in his own flesh.
Carolina said, “It was a trying time for both of us.” “Judging looks and murmurs met us; they were filled with fear, scorn, pity, and even disgust. To demonstrate Enzo that he is normal despite the mark, my spouse and I decided to act as though nothing was out of the ordinary. We want him to know that he is loved exactly the way he is, to be resilient, and to have faith in himself.
Carolina and her spouse put forth a lot of effort to fight the discrimination that Enzo encountered. “We explain that Enzo is a normal boy, capable of playing, making friends, and experiencing love just like any other child,” we say to those who react with unease, curiosity, or terror.
Carolina asked a friend who works as a cosmetic artist to replicate Enzo’s birthmark on her face for a particular event. She remarked, “I was touched and surprised.” “I thought I was the world’s most beautiful woman.” Enzo was ecstatic, despite his inability to completely comprehend the significance.
Carolina even wore the makeup to work. “I felt like the proudest mother in the world, but people looked at me differently,” she remarked.
The birth of Enzo was challenging because the umbilical cord was wound twice around his neck. Carolina initially believed the birthmark to be dirt, but when she learned it was permanent, she sobbed, but not in grief, but in relief that her son was well. She understood then that in order to support him in facing the outside world, she would need to be strong, brave, and bold.
Carolina was shocked by the amount of support she received after posting a picture of herself online with the painted birthmark. “There have been innumerable words of love, support, and consolation for my son,” she remarked. “I think a lot of moms would be able to relate to
+my emotions upon viewing these images.”
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