A storm surge warning has been reissued for several areas in Florida as Milton intensifies with wind speeds of 161 km/h, continuing to strengthen and becoming a major hurricane by the end of October 7th.
Residents along Florida’s coast have just endured the devastating Hurricane Helene in recent days and now face new evacuation orders as the U.S. National Hurricane Center (NHC) on October 7th warned that Hurricane Milton is strengthening to Category 3 on the five-tier scale, with the potential to cause severe damage.
The NHC noted that a storm surge warning has been reissued for several areas in Florida as Milton intensifies with wind speeds of 161 km/h, continuing to strengthen and becoming a major hurricane by the end of October 7th.
The hurricane is expected to move north of the Yucatán Peninsula and cross the southern Gulf of Mexico on October 7th-8th. It could potentially make landfall on Florida’s west coast.
The risk of storm surge during Hurricane Milton could reach 0.6 to 1.2 meters above sea level along the northern coast of the Yucatán Peninsula, causing large, destructive waves.
According to the NHC, major hurricanes—Category 3 or higher—have a minimum wind speed of 178 km/h and pose the risk of “catastrophic damage,” even to well-constructed homes. Power and water outages may last for several days or weeks after the storm passes.
Tampa County official Jane Castor stated that the area is still recovering from Hurricane Helene, and the incoming rain from Milton will add more challenges, not to mention storm surges and wind damage.
President Joe Biden emphasized that the federal government is preparing resources for storm response and rescue efforts.
Earlier that day, Florida Governor Ron DeSantis extended the state of emergency to 51 of the state’s 67 counties, warning that Hurricane Milton could have “significant impacts.”
Meanwhile, rescue teams are still racing to find those missing after Hurricane Helene, which hit the U.S. on September 27th, resulting in 225 fatalities across several states.
The Woman Complained That Her Raincoat Got Completely Soaked. The Company Remained Silent, and Then Delivered an Epic Response
Jennifer Jensen from Texas celebrated her 30th birthday in New Zealand, immersing herself in nature. She brought a raincoat that soaked through in heavy rain. She recorded a complaint video that unexpectedly went viral. The famous clothing brand had to respond, and they did it in a way that exceeded expectations
“I bought this ‘rain jacket’ a couple days ago,” she started the video, revealing she had purchased the jacket specifically for its supposed waterproof capability, “I’m 100% sure that it’s raining outside, and I’m soaking wet.”
Pausing to showcase the picturesque scenery of New Zealand, she conveyed that her intent wasn’t to seek a refund. Instead, she had a unique request for the brand, “redesign this raincoat to make it waterproof and express deliver it up to the top of Hooker Valley Lake in New Zealand where I will be waiting.”
The complaint video quickly went viral, reaching over 11.6 million views and numerous comments. Audience pointed out the conspicuous silence from the famous clothing brand. However, the brand’s silence was broken with an epic marketing video.
In response, the brand shared a video on their TikTok page, revealing a staff member (skiier Jossi Wells in disguise) retrieving a red jacket from a local store in New Zealend. The video then showcased the employee boarding a helicopter to meet Jensen and deliver her new jacket.
The caption read, “We were busy express delivering Jenn her jacket at the top of the mountain. Thanks for the help, Jossi!” This post garnered over 4 million views and thousands of comments, including a delighted response from Jensen, “You guys definitely came through for me. We’ll give the new jacket a shot on my next rainy day hike,” she expressed.
Jennifer said she doesn’t understand why the first jacket didn’t function properly and wondered if it was just a ’one-time product malfunction’. “I made that short video thinking only my best friend would see it because I didn’t have a lot of followers at the time. I never imaged it would go viral and I didn’t post it expecting it would get any traction,” she said.
“I’m not an influencer and never set out to be one. I was just trying to make an unfortunate situation funny and lighthearted. I’m glad the company reached out to make amends for the customer experience let-down. It was a very fun and unexpected adventure.”
Later, Jennifer shared that she had already tested the new jacket on a rainy day, and it kept her dry for 8 miles.
This video has won the hearts of people worldwide. But even small companies can approach service with passion and pleasantly surprise their customers.
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