In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
Fox News Host Leads Prayer on Air: A Surprising and Inspiring Moment
Pete Hegseth, the host of Fox News’ “Fox & Friends,” recently made a daring decision by leading a prayer during a sponsored piece that highlighted a Bible app. It was a refreshing move. Viewers have been talking about this surprise on-air demonstration of religion; some are skeptical, while others are grateful for the hosts’ openness to pause for prayer.
Known for his kind and amiable manner, Hegseth lightened the mood and put a smile on his co-hosts’ cheeks as he started the section. He laid up the background of what was going to happen with a hint of comedy. His coworkers laughed when he remarked, “We have more ‘Fox & Friends’ coming up, but you know what, this is a transition for transitions if you’ve ever had one.” Hegseth concurred with a hilarious aside, “This is very ‘Fox & Friends,’ so ready your heart,” as Rachel Campos-Duffy jokingly added.
“This is the fifth Sunday of Lent, and we’re continuing our prayer series by reading prayers from the Hallow app,” Hegseth said. “Let’s do it this morning, close your eyes, and bow your head if you would. We all need it.”
Hegseth’s co-hosts, Campos-Duffy and Will Cain, joined him in prayer with bows of respect. Hegseth led the prayer on screen, reading passages from the Hallow app. “Jesus, today we begin the holy period of Passion tide,” he prayed in a sincere manner. Please, throughout these final two weeks of Lent, enlighten us on the mystery of your submission and sacrifice and intensify our awareness of your love for us. We beg you to reveal yourself to us and enable us to experience the grace of your presence.
Hegseth ended the prayer by thanking Christ for his unselfish love demonstrated on the cross and the Hallow app for collaborating with the show during Lent. Campos-Duffy offered a sincere “Amen” to confirm the prayer.
The Fox News anchors have publicly discussed their faith on the program before. Host Kayleigh McEnany said that she thought Republican House Speaker Mike Johnson believed God was leading the way in a prior episode. Pray for him as our speaker, everyone, said co-host Ainsley Earhardt. God needs to give our nation some direction right now.
Although everyone acknowledges that people have the right to practice their faith freely, some people might have taken offense at this on-air prayer. Many others, on the other hand, thought it was a good idea and appreciated that the hosts would pause their hectic broadcast to pray for a moment.
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