March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.
When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.
It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.
Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.
Wendy Lewis, a spokesman for McDonald’s, provided some context.
Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”
Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”
Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”
Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.
15 Pics That Prove Every Second With Your Loved Ones Is a Treasure to Keep
Reuniting with loved ones, helping those we care about, or a simple photoshoot with our kids and pets can make even a few minutes feel magical. All the better if we take photos of those moments. This way we can be reminded of them and ignite a warm spark inside of us, even if we feel down.
We at <strong>Bright Side have a soft spot for family and friends and we just can’t resist sharing our latest compilation of special moments that people shared on the internet.
1. “My son teaching his little sister how to walk from his wheelchair.”
2. “My husband rooting for our daughter is the energy I need this week.”
3. “Today we celebrated one year of beating a tumor. My wife made me a cake! Yea, my son is trying to steal it.”
4. “Surprised my friend by bringing him to a zoo where he got to pet his favorite animal, a sloth. His face says it all.”
5. “A ‘photoshoot’ my husband did while I was at work. If this doesn’t make you smile, I don’t know what will.”
6. “6 months meets 96 years — my Nana held her first great-granddaughter for the first time ever today!”
7. “Family moment 30 years ago with my mom and grandpa.”
8. “It took me nearly 26 years to find my father and his family. This is my newborn daughter and my uncle (my father’s brother).”
9. “I met my father for the first time in my (now) 29 years. We decided to have a ‘1st birthday’ on my 29th birthday.”
10. “I was a donor to my sister’s girlfriend and I’m now a proud uncle to my donor child.”
11. “My 96-year-old great-grandma with my kids and I. So thankful she’s in our lives!”
12. “Our flight got canceled for my birthday trip, and I missed the fancy pedicure we had booked. My husband surprised me the next day.”
13. “Met my internet best friend of 7 years for the first time!”
14. “My friend giving the neighborhood kids a huge box of chalk.”
15. “My daughter and I vs My granddaughter and I”
Which one touched your heart the most? Do you have a story with your loved one that you would like to share?
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Preview photo credit poohseph / reddit
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