Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
Firefighters warn public on the hazards of leaving water bottles in vehicles
The hot weather and high temperatures can have a range of effects on people’s everyday life. It is widely known that prolonged exposure to heat can lead to heatstroke, which is why it is recommended to avoid being under direct sunlight for longer periods of time. At the same time, it is essential to stay hydrated and limit strenuous activities during the hottest parts of the day.
This weather can also significantly increase the risk of fires.
Dry heat, strong winds, and low humidity represent ideal conditions for a fire to start. One way of accidentally starting a fire is by leaving water bottles inside a vehicle during high heat. The reason why is that the bottles, especially if they are translucent, can act as magnifying lenses if exposed to high temperatures, focusing sunlight and creating concentrated beams of light.
When light enters a clear or translucent bottle, it can be focused and intensified into a concentrated heat spot. This concentrated heat can build up on nearby flammable materials, like paper or fabric, and potentially ignite them, leading to a fire withing minutes.
This is why firefighters urge people not to leave water bottles inside their vehicle.
In July 2017, Dioni Amuchastegui, a battery technician with Idaho Power, noticed smoke emerging from beneath the center console of his truck during his lunch break.
“At first I thought it was dust, but the window was rolled up so there was no wind,” he shared with Today. “Then I noticed that light was being refracted through a water bottle and it was actually smoke.”
Amuchastegui was quick to get rid of the bottle and prevent fire from starting.
He told his story to his colleagues at Idaho Power and they came up with the idea of filming a video and warning people of the potential dangers of a simple act of leaving a water bottle inside the car when the temperatures are high.
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